From Set to Studio How to Rock Your Brand Photography Business with Erica + Jon Hayes

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Unlock the secrets to enhancing your photography business with top tips from Erica and Jon Hayes! Whether you’re trying to streamline your pre-production or fine-tune your pricing model, this episode of Workflows offers invaluable insights.

Erica + Jon are a husband and wife brand photography team that partner with brands to tell their unique Brand Image Story and create compelling imagery for marketing using their Plan • Style • Create™ method. Their work has been featured on billboards, utilized on storefront signs and published in magazine spreads across the country. Their success building a multi-6 figure brand photography company has inspired them towards helping educate others to achieve similar success in the brand photography space.

Join Scott Wyden Kivowitz as he chats with Erica and Jon Hayes, the dynamic duo transforming brand photography with their unique approaches to planning, execution, and pricing. Discover how they balance creativity and business acumen to deliver exceptional value to their clients.

"I think what we need to do is just get a fresh start and so it's like it, we can really just read each other, in that way, which I think is beneficial and should be the case with any second shooter you go on, is just to be able to communicate." - Erica Hayes

Resources

• Erica and Jon’s Resources
• V-Flats

Why You Should Listen:

• Learn innovative strategies to improve your brand photography planning and execution.
• Discover how flexible pricing can tailor to diverse client needs.
• Understand the balance between creativity and business in a successful partnership.
• Hear real-world examples of optimizing photography for client success.
• Gain insights into managing content creation and staying connected with your audience.

Ready to elevate your brand photography game? Tune in to this episode to gain insider knowledge from industry experts Erica and Jon Hayes, and discover how you can make meaningful changes to your workflow.

• (00:00) - 60
• (01:28) - Pre-Production and Planning Process
• (01:52) - Client's Ideal Client and Brand Message
• (02:54) - Challenges and Learning from Failures
• (05:51) - Understanding Client Needs and Feedback
• (11:49) - Dynamic Work Split Between Erica and Jon
• (16:58) - Pricing Model and Custom Quotes
• (21:34) - Understanding Value Add Services
• (22:28) - The Importance of Image Licensing
• (23:41) - Managing Additional Expenses
• (24:08) - Building a Pricing System
• (24:49) - Set Building and Location Sourcing
• (28:22) - Content Creation Challenges
• (34:16) - Future Goals and Podcast Plans
• (36:58) - Outsourcing and Team Building
• (39:15) - Conclusion and Resources