From Side Hustle to Sold: Scaling with Conversion Rate Optimization | Ned MacPherson

In this episode of Deep Specialization, host Corey Quinn sits down with Ned McPherson, Chief Growth Officer at Power Digital and founder of Endrock Growth and Analytics. Ned shares how he turned a side hustle into a 120-employee agency, scaled it organically through conversion rate optimization (CRO), and sold it to a private equity-backed firm in just four years. 

Discover the secrets to his rapid growth—zero salespeople, 100% referrals, and a laser focus on delivering results. Ned also reveals why he rolled equity into Power Digital, the power of product-market fit, and his top advice for agency owners eyeing an exit. 

Packed with insights on specialization, client retention, and navigating acquisitions, this episode is a must-listen for agency leaders ready to scale smart.

Episode Highlights:

- Scaling Through Specialization: How focusing on conversion rate optimization helped Endrock Growth scale to 120 employees before acquisition.

- Winning with Data: Why analytics-driven marketing is the key to improving conversion rates and optimizing performance.

- The Power of Responsiveness: How organization and quick client communication set agencies apart in competitive markets.

- Strategic Acquisitions: What agency owners need to know before selling—and how to ensure cultural fit in M&A deals.

- Providing Value for Free: How offering complimentary audits and insights can accelerate agency growth and client trust.

Key Insights:

- Use Data to Drive Growth: A strong analytics foundation helps agencies make informed decisions and improve client results.

- Stay Financially Vigilant: Keeping a close eye on profitability and cash flow is essential for long-term agency success.

- Client Experience Matters: Fast response times and clear organization can make or break your agency’s reputation and retention.

- Prepare for the Future: Whether scaling or selling, having a clear vision and strategy ensures your agency stays on the right track.

The resources mentioned in this episode are:

- Become the go-to authority in your perfect vertical market - Corey’s 3-Month Intensive Program: http://coreyquinn.com/dsa

- Check out Power Digital Marketing: https://powerdigitalmarketing.com

- Check out Endrock Growth & Analytics: https://endrock.software

- Connect with Ned on LinkedIn: https://www.linkedin.com/in/ned-macpherson-3029a120

- The Evolution of Agency M&A: Why Specialists Command Higher Valuations with Todd Taskey: https://www.coreyquinn.com/podcasts/the-deep-specialization-podcast/ep