From Trendy to Timeless? Cotopaxi’s Plan for the Future

Today Colin sits down with Lindsay Shumlas, CEO of Cotopaxi, for a conversation about the brand’s evolution, impact, and future.

What we cover:

• How Cotopaxi sees itself today: outdoor brand, lifestyle brand, or both?
• The role of iconic products in a market that’s shifting toward versatility and lifestyle.
• The future of Del Día and Más Vida, Cotopaxi’s sustainability-driven product lines.
• Why resale and circularity matter for the outdoor industry.
• How Cotopaxi is planning for growth across wholesale, D2C, and international markets.
• Shumlas’ 5-year vision: Cotopaxi as a household name, known as much for impact as for bold gear.

Cotopaxi has taken its share of rocks on The Rock Fight which makes this open conversation even more exciting. Lindsay showed up ready for the fight and to talk about whether “doing good” can coexist with growth.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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