Future-Proofing Beauty Brands: Dina Fierro of Shiseido on Web3, AI and What's Next

From Digital Collectibles to AI influencers, Dina Fierro of Shiseido Americas discusses beauty's boundaries in virtual realms. Dina Fierro, SVP Web3/Metaverse at Shiseido Americas, shares her journey from fashion to PR and marketing, becoming an early participant of online communities and influencer marketing. She delves into brands' exploration of Web3, metaverse, AI and gaming platforms like Roblox, balancing innovation with brand safety and measurable business objectives. Dina also highlights successful campaigns she’s executed like the NARS Color Quest experience on Roblox and Shiseido's Future Reflections generative NFT project. Links mentioned from the podcast:  Why Did Starbucks' Web3 Project Fail? | First Mover Clips Pepe, Dogwifhat Could Lead Next Round of Meme Coin Surge, Traders Say Dina on Twitter Watch this episode on video: YouTube CoinDesk Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 - Consensus is where experts convene to talk about the ideas shaping our digital future. Join developers, investors, founders, brands, policymakers and more in Austin, Texas from May 29-31. The tenth annual Consensus is curated by CoinDesk to feature the industry’s most sought-after speakers, unparalleled networking opportunities and unforgettable experiences. Take 15% off registration with the code GENC15. Register now at consensus.coindesk.com. - "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.