Game changers: The art of innovative sports marketing

In an age where audiences are younger, more diverse, and growingly tech-savvy, the fight for fans has never been tougher. On this episode of StreamTime Sports host Nick Meacham is joined by sports media experts Robert Gottlieb (Fox Sports), Jennifer Storms (NBC Universal), and Phil Cook (WNBA) to discuss their marketing strategies.

Talking points: The modern fan – who are they and what makes them tick? What are the biggest challenges for sports marketers today? How is technology revolutionising marketing tactics? How can sports balance appeasing die hard fans while also attracting new casual fans? How effective are influencers in sports marketing?