Generating 65% of Revenue from Subscriptions: How Nulastin Created Exceptional Customer Retention with Leah Garcia

In this episode of the E-commerce Evolution Podcast, host Brett Curry sits down with with award-winning entrepreneur Leah Garcia (https://www.linkedin.com/in/leah-garcia-592988/), founder of Nulastin (https://nulastin.com/).

Leah has a remarkable journey building a beauty brand with shocking retention numbers—80% blended returning revenue and 65% subscription-based customers. From her bootstrapped beginnings (going from zero to $17.5M before hiring her first employee!) to developing bio-designed elastin products that deliver real results, Leah unpacks the strategies that have made her company a standout success even in uncertain economic times.

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

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Chapters: 

(00:00) Introducing Leah Garcia 

(02:54) Nulastin’s Mission and Core Products

(07:19) How to Achieve High Retention Rates

(12:59) Removing Friction in the Shopping Experience

(19:33) Optimizing Subscription Models 

(25:50) Knowing Your Customers & Fostering Connections

(30:50) Improvements to Reduce Churn 

(37:08) Direct Response Marketing Insights

(41:42) Navigating Uncertainty in Business

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Connect With Brett: 

• LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 
• YouTube: https://www.youtube.com/@omgcommerce 
• Website: https://www.omgcommerce.com/ 

Relevant Links:

• Nulastin: https://nulastin.com
• Leah’s LinkedIn: https://www.linkedin.com/leah-garcia-592988
• Leah’s Instagram: https://www.instagram.com/leahgarciatv/
• Heart & Soil Beef Organics: https://heartandsoil.co/

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Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Bryan Porter and more