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Getting Creative with Marketing a Lifestyle — Not the Product | PodSearch.io

businessentrepreneurshipmarketing

Getting Creative with Marketing a Lifestyle — Not the Product

Shopify Masters·Jul 23, 2024·32:29·pending

About this Episode

Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand.

To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing

Subscribe and watch Shopify Masters on YouTube!

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Shopify

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Getting Creative with Marketing a Lifestyle — Not the Product

Shopify Masters

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32:29

Getting Creative with Marketing a Lifestyle — Not the Product

About this Episode

Hosts & Guests

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