
About this episode
It's the early 1980s, and for the first time in 30 years, the U.S. guitar market has gone cold. Bands are switching to synthesizers and kids are ditching their garage bands for computers and video games.
A group of employees has bought the Fender brand but not its factory. Now they need to find a place to keep making guitars — fast. And Gibson has new owners, too — who bring plenty of rock 'n' roll attitude to the job, but little experience. Can these new stewards of guitar's most hallowed brands save their companies from the scrap heap?
Get every episode summarized
Each time Business Wars (Ad Free) publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Business Wars (Ad Free)

Macy's vs Gimbels - Last Store Standing
Business Wars (Ad Free)
Dec 18, 201922:57pending

Macy’s vs Gimbels - Wartime Wagers
Business Wars (Ad Free)
Dec 15, 201922:47pending

Macy's vs Gimbels - Diversify or Die
Business Wars (Ad Free)
Dec 11, 201925:32pending

Macy’s vs Gimbels - Showdown Over Manhattan
Business Wars (Ad Free)
Dec 9, 201920:44pending