GoGs1e3 - Generations of Genius Iconic Halloween Candy

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🎃 Genius of Iconic Halloween Candy

What if a simple farm-themed candy turned into the ultimate Halloween icon? In this episode of Generations of Genius, host Kelly Shea unwraps the surprising story behind Candy Corn — how a humble sweet called “Chicken Feed” went from a rural novelty to a billion-piece tradition that defines spooky season.

Discover how smart marketing, timing, and a little creative rebranding turned this century-old treat into a holiday staple — and what it teaches us about entrepreneurship, adaptation, and staying power in changing times.

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