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Going Rogue with Lara Logan - THE WAR ON BEEF with Cattle Rancher Shad Sullivan | Going Rogue with Lara Logan | Ep 97

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Shad Sullivan is a Texas-based 5th generation cattle rancher and Chief of the Property Rights Division at Ranchers Action Cattlemen's Legal Fund. He explains the deepening crisis in America's beef industry, exploring how four major meatpackers control 85% of the market, squeezing ranchers while raising consumer prices. The conversation covers controversial beef imports, the elimination of country-of-origin labeling, regulatory burdens, and globalist threats to food sovereignty. Sullivan emphasizes that protecting ranchers' property rights and restoring market competition are essential to preserving American food security and rural freedom.

 

00:00:00 Meatpacker Monopolies Are Strangling American Ranchers

00:01:26 The Four Companies That Control 85% of Your Beef

00:08:50 75-Year Low: How We Destroyed the American Cattle Herd

00:16:31 The Retail Conspiracy: Walmart, Costco and the Price Gouging Exposed

00:23:12 Mandatory Country of Origin Labeling: The Lie on Every Package

00:31:16 Sustainable Development Is a Lie: The Globalist War on Beef

00:38:32 NGOs, World Wildlife Fund and the Quiet Takeover of Ranch Land

00:44:47 Monsanto, GMO Seeds and the End of Food Independence

00:51:03 One World Government, Rewilding and the Communist Blueprint for Your Land

01:07:26 Screw Worm, Cartel Cattle and the Border Crisis Threatening Your Food Supply

01:17:57 What Trump and Brooke Rollins Are Actually Doing to Fight Back

01:22:29 Brody, Bill and Sean: A Cowboy Poem About Freedom and Sacrifice

 

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Subscribe to Lara on YouTube: https://www.youtube.com/@LaraLoganOfficial

Follow Lara Logan on X: https://x.com/laralogan

Follow Shad Sullivan on X: https://x.com/yearlins

 

American beef, cattle ranchers, meat monopoly, food supply, country of origin labeling, property rights

 

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Going Rogue with Lara Logan - THE WAR ON BEEF with Cattle Rancher Shad Sullivan | Going Rogue with Lara Logan | Ep 97

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WGKMGoing Rogue with Lara Logan - THE WAR ON BEEF with Cattle Rancher Shad Sullivan | Going Rogue with Lara Logan | Ep 97. Machine-transcribed; use the interactive transcript above to jump the player to any line.

Listen, these meat packers, they're not innocent and they're crying well right now because they haven't made money in the beef sector. But guess what? They've made record profits in the poultry and pork sector. I'm not worried about them. And if they have to go compete for my cattle, I'm happy about it. Welcome to this week's episode of Going Rogue with Laura Logan. And our topic today is one that should concern every single American because it is about the food supply and not just the general food supply, but specifically what is happening to American beef. Now for those of you who have been paying attention, you'll know what I'm talking about. We have had a growing crisis for some time now, whether it's cheap beef that's been imported from foreign countries, whether it's the cartels taking over some of the supply chain in Mexico and

putting in cattle that are infected with things like screw worm, that then come across the border with false paperwork, or whether it's just the fact that we have these monopolies, which are these meat processing plants, the likes of Tyson's and so on, who have had a monopoly for so long that the farmers are getting the short stick, the consumers get the short stick, the prices keep going up, but the ranchers aren't getting any richer, and the consumers are just getting poorer. So who's been making all that money? Well, we know who it is. It's that the four big companies that have the monopoly on meat processing. And what else? Well, what's happening at these stores? Right? Because we're just America is becoming a nation of monopolies, and it's not right. But the president has been trying to do something about it. He weighed in just recently, by announcing a massive influx of imported beef that was meant to sort of fix the price for the consumer. It didn't work at all. There was a massive outcry, but here's what is fascinating.

Here's what is different about this moment. I've been talking to some of these ranches for years now. And for a long time, they were crying out into the wilderness, really begging for people to pay attention. They've been buried in regulation. And as anyone, you know, from the globalist, you know, Cabal knows, right? What do the globalists want? They want to get rid of all the cows. They've been at war with cattle ranches, bearing them in regulation, trying to tell us that cows are poisoning the atmosphere, that their farts, cowfarts are the most dangerous thing on earth. And all this nonsense that was completely fabricated, you know, as a reason to go off to a cattle ranches, to go after their land, to go after their animals, their ability to feed their families, their ability to feed the nation, their ability all across the world to feed people. That's what's been happening. And along the way, I met this really cool guy. I should call him a man. He's not really a guy, but he is 52 years old.

So he's younger than me. He's my junior. Let's just get that out in the open. His name is Shad Sullivan. And Shad is, well, he's a Texan now, like me. He's a transplant, born and raised in Colorado, Venerantia, all of his 52 years, been on his own now for 30 years. And he is also in charge of the property rights division of an organization called, is it Arcov, right? Yeah. But what is Arcov stand for? Ranchers action, Calamans legal fund. They go, they go. Ranchers actions, Calamans legal fund. And they're having to defend things. They need a guy, the chief of property rights, because their land has been under siege. There is no part of the cattle industry that isn't under attack. That's really where we are today. And that's had an impact on the number of heifers in the herd. It's had an impact on the overall number of cattle in the country. It's had an impact on all kinds of things that we go about our daily lives. We don't pay a lot of attention to them. We think

that we're just going to be fine. We can keep on trucking. We can go to the grocery store, we can moan and complain about the price of ground beef and the price of steak and somehow it's going to magically fix itself. It doesn't magically fix itself. How it gets fixed is people like Shad Sullivan. And all the other people that he's working with at Arcov and many other organizations, there's a bunch of them out there. You can find a lot of them. I follow some of them on X. And what they have been doing is fighting for their lives. They have been fighting every single day. And you know, I didn't event with a bunch of them out in South Dakota where I met Shad for the first time. And one of the things that really struck me was how there were so many families. There weren't just men or just women going to a business thing. There were mothers and fathers with all of their kids. It was fantastic actually. And it really stayed with me because when you look at this whole situation, you realize that faith, family and freedom, these things that are really are

unalienable rights bestowed on us by God, our creator, these things are all tied together and they're all under assault. So what we're going to talk about today, Shad Sullivan is a man who is very well respected in this fight. He knows a lot of branches and a lot of people. I will say just, you know, for the state of Texas, we are the number one producer of B for the nation, most number of cattle in the nation. But also the proximity to that border with Mexico. So anyway, without further ado, I would like to bring in my wonderful guest, Shad Sullivan. And we are going to talk about today this absolute disaster that the president had by saying he was going to bring in important more foreign beef. But then how quickly he tried to turn that around. And the big difference of today being that the voices of branches are actually being hurt. So Shad, tell me what happened and why the branches was so upset.

Hey Laura, it's good to be here. Thank you for having me. It's an honor. I'm humbled to be a guest on your show. It's a great show. So thank you. But yeah, you know, right now the conversation with the White House is all around affordability. And somehow beef has made its way into that sector of being unaffordable for the consumer. Now we can argue all day long if that's perspective or not. I believe it's just a perspective issue. But President Trump has recognized and decided that beef needs to be more affordable. And so he wants to pull that price down at the retail level. And in order for him to do that, he's going to have to put pressure on the markets. We're going to have to get it down price-wise for the American consumer. And he decided that we would import 300,000 metric tons of ground beef at a 25% reduction in price to help fulfill his goal of reducing the

price for the consumer. Now it is not an unusual thing for us to import a lot of beef. In fact, we are net importers of beef now, which means that we actually import more than we produce. But we know America is a huge beef consumer, especially USA beef. And so he recognized that that might help bring those prices down. With President Trump, his base, his conservative base is rural America, farmers and ranchers, freedom makers, so to speak. And so it wasn't the fact that they decided to bring 300,000 metric tons of beef in a 90-day period to suppress these retail prices. It was the fact that he didn't, he didn't without the knowledge of the American capital rancher and these trade organizations that represent them. And so really what happened there is that they took it as a loyalty issue because they had we had voted President Trump in

on fixing these problems that have created the problems we have, right? And so the American Calar rancher and many people across the nation said, oh my gosh, how can he do that to us? But Chad, you're assuming that people know what these problems are that have led to these high prices? So can you just explain that please? Well, what has happened is right now in the United States, we're at a 75-year low in terms of numbers of cattle. So there is a supply issue in that. How did we get there? Well, people will claim, oh, drought, regulation, all of that plays a part of it. But the major factor to reducing the number of cattle and cattle ranchers on the land is centralization. And so since you mean monopoly power, right? Monopoly power, right? I mean, Congress has allowed the acquisitions and mergers of major global food companies to come into the United States and centralize these supply chains. And that is what has happened in the United States

with the beef supply chain right now. We only have a four major companies, global beef which are JBS, which is Brazilian, National Marfrig, which is Brazilian, Tyson and Cargill. Those are the four main companies that control the beef supply chain. And they are a control at 85%. Just in 1979, they only had about a 26 to 37% control, which was too high then. But now it's 85%. So what they've done is they've forced so many ranchers off the land that fewer ranchers are producing cattle, right? And so then these ranchers become price takers because there's no competition in the market in the marketplace. And so that has forced us to become price takers and further elevated the problem of centralization control of the supply chain control of the markets, right? And so what happened is in the last two years, because they have gotten rid of so many ranchers,

they have actually backed themselves into a corner of not enough competition. Now they have to compete with each other to buy these cattle to be able to process. And so because of the lack of cattle and ranchers, they've actually had to go out and buy it. So their concentration has been so effective that it even put them in a bind. And so they've had to buy these expensive cattle, which has rolled back down to the rancher. But it is a false narrative that the rancher is making all this money because at the same time, all of our inputs are going up, our housing, insurance, health, all of these things, gas, diesel, tires, whatever it may be have all increased in prices as well. And even though we're playing on a different field, playing on a different field of price, our profits are no greater. Okay, so wait, Chad, let me just make sure that let's recap that so that people get it. So basically what happened is you have these four companies

that allow that that take over the food supply. And what they have consolidated their power, just such a degree that they have forced out a significant number of cattle ranchers. As a result, the number of cattle in the US has dropped. And so the price, even for them, the price of accessing cattle has gone up. But for the consumer, the price of beef has still gone up because those four companies that control the food supply, they passed those costs off to the consumer. They didn't absolve them. They didn't take a hit. They kept making the same amount of money. They made the consumer pay more. And then at the same time, the ranchers, they're not making more money because their land is under assault. So the land, the price of holding onto your land, buying land, and so on. That has gone up. The price of, I mean, there's been inflation on everything, diesel and all of that. So the ranchers are not richer. The consumer is not better off. But these

monopolies in the middle, they're the ones controlling it all. And they're the only ones who benefit. Now, correct me if I'm wrong, but hasn't the president said that they're and Brooker Collins, the Secretary of Agriculture, now they're looking at these four, at these, this monopoly that's taken over. So everybody's talking about weekly weight loss injections, like ozampic, wagovii, but here's the thing that people don't want to address. They are 100% synthetic drugs, which come with big price tags, a lot of pharmacy shortages, and of course, potential side effects, which range from severe nausea to muscle loss. And once you stop injecting, the problem is that the weight often comes rushing right back. So that's why there are thousands of people who are making the switch to something called burberine plus, which is otherwise known as nature's ozampic. So instead of relying on synthetic chemical injections, burberine plus, what it does, it combines pure

burberine HCI with all natural ingredients. So it's a botanical blend that can flip your body's master energy switch while activating AMPK to naturally mimic insulin that will flatten your after post meal glucose spikes and completely shut down those intrusive sugar and late night cravings, which believe me, I know all about that is my absolute weakness. The sugar is my weakness. Okay, with burberine plus, what do you get? A complete all-in-one metabolic reset. So now even doctors are recommending burberine plus to patients to slash triglycerides by up to 35% and drive down their bad cholesterol while melting away that deep stubborn visceral belly fat, which also gives you natural sustainable weight management without those synthetic chemicals or weakly needles. So take control of your metabolism and do it the clean way with this very powerful weight loss secret

that big farmer surely doesn't want you to know about. You can head right over to the perchedore on www.perchedore.com slash Logan. Do it right now and use code Logan, LOGAN, for 10% off your entire order. That's www.perchedore.com slash Logan, promo code Logan, LOGAN, LOGAN, for 10% off. Go and get yours today. Absolutely. You know, President Trump has called for an investigation which is already underway. The Department of Justice has called for an investigation. I was at that rollout. There are many private lawsuits with these main beef packers, from all kinds of people. Retailers, private individuals and such. And Brooke Rawlings, a secretary of agriculture who's done a fantastic job of reaching out to the American rancher has said, we've got to do something about that. So they have an investigation ongoing and today they

even extended that investigation to the retailers, which many of those retailers also are centralized, are concentrated and have teamed up with the meat packers to just take more and more and more. We know Laura that the price signals come from the consumer. As long as the consumer will buy this beef, which our beef is in demand. People want American beef and so they are adjusting to that and so far they have not stopped buying it. So as long as these packers are selling that beef and we're buying it, it's not going to go down in the store, no matter how much beef America imports and the importers import. We've seen this before, we saw it during COVID. The price disparity where the rancher's price goes down, which is what it's doing now. And the consumer prices go up. We did a study on it at ARCF USA. It was exponential.

Right now, in this moment, we've lost about $45.00, which is an enormous amount. In the last two months off of this market, while box beef prices are still soaring and going up. So that's the retailer and the packer. Their box beef is going up while our prices on the ranch are going down. It's an age old adage. I mean, the packers know they have the leverage. They're able to use it. They're able to punish us when we speak out about it against us. And nobody seems to stop them. But Todd Blanton, Attorney General, Secretary Rollins, USDA, and President Trump, as of recent, in the last few days, has recognized that this is a problem. And it's in a problem that is really becomes a food security issue down the road. Listen, these meat packers, they're not innocent. And they're crying a little right now because they haven't made money in the beef sector. But, guess what? They've made record profits in the poultry and pork sector. I'm not worried about them.

And if they have to go compete for my cattle, I'm happy about it. Oh, well, that's the heart and soul of America. I mean, you are supposed to compete. That is what drives the economic engine of this country. It's what it always has. That's why you have anti-trust legislation because a long time ago, people recognized that monopoly power is bad for consumers. It's bad for this society as a whole. It's bad for this nation. That's the entire point. I mean, how do you have the American dream if you have monopoly power? You know exactly. It doesn't exist. Right. And that was the whole issue that brought on the Packers and Stockyards Act of 1921, that guaranteed that anti-monopoly behavior producers would be protected from anti-monopoly behavior and then the consent decree called for their breakup. And they did break them up. And back then, there was 15 or 20 of them, right? I may be more. And they broke them up and it worked. But then somehow over the years, Congress allowed no enforcement of the

Packers and Stockyards Act, which we've got to get back to. And Secretary Rollins has acknowledged that we have to start enforcing the Packers and Stockyards Act to break these people up, these huge global cartel-like organizations that are really our cartel-like. They've sent JBS, their two owners, the Batista brothers, spent time in prison for bribing politicians. They sent Rotten Meat around the world in 2017. And now they have a place on our New York Stock Exchange. These issues really do dive into rural America and urban America because that all goes to them, right? And so we actually present at Trump and this administration has acknowledged that the problem is there and have taken steps to start remedying it. Now we just have to have more action and a final result, right? And get back to what the Constitution was founded on.

And that's really property rights. And these are all property rights issues. They go back to the land. Because as you said earlier, the land is under siege. But this is all interwoven, Laura. And we do that. It's all interwoven. Polly Chad, because this is happening across multiple different industries. I mean, you talk to people even in the HVAC industry, right? HVAC prepares. I mean, there's been consolidation and monopoly's growing everywhere. Look at Big Tech. It's built on monopoly power. I mean, your I-message function is only beneficial if there are millions of people using I-message, right? It's the same with Microsoft Word. Nobody wants to have, you know, 400 different types of documents. So we all use Word. Well, that's a monopoly. We just allow them to create these monopolies. All around us. And it's two-hour detriment. But I want to go back to something you mentioned, which is that the president and the Secretary of Agriculture, Brooker-Allens, have expanded and the Attorney General Todd Blanche, have expanded this investigation that they have into this

abuse of power from not just the packers, but also to the retailers. It's Wal-Mart, it's Costco. Who else is on that list, you know? Albert Sins is on that list. There's- I can't remember. I saw it this morning. There's about eight of them on that list. Seven or eight of them. Yeah. You hit the three top ones right there. And obviously, you know, as you said, Lara, it is a problem across all industries. I mean, we're talking about the same issues in the fertilizer industry. And of course, agriculture is my is my willhouse or what I'm close to. You're absolutely right. It's really a takeover. And the takeover is all about data, right? I mean, that's what they want is data so they can control production and they can control consumption at the same time. And it doesn't matter if we're talking beef, fertilizer, or computers, right? I mean, that's where we're at. Well, I'm looking on Brooker Holland's X-Feed here to see if I can see that list.

She's busy, I will say that. Now, there's a lot of pushback. So just help people understand why this thing of importing all this beef was such an issue. I get that it was seen as a betrayal because the raunches have voted the President of power and they have all these issues that they have been asking to get addressed. And they haven't been addressed or they've been partially addressed. So, you know, wherever we are on the different issues. But is it the fact that this by bringing in all of this this massive amount of ground beef, it gets mixed in with American beef. Nobody knows whether it's local beef or imported beef. And it doesn't, I mean, it doesn't help the raunches with the issues that they're dealing with. And it, and ultimately, it doesn't even help the consumer. Don't let the IRS rob you. These days, you don't even have to ask where your money is going because every time you turn around, there is yet another big story about fraud. Sometimes it's

waste, sometimes it's improper payments. Much of the time, it's just plain fraud. And when you consider how hard you work for every dollar that you earn, it just isn't right. In 2025, the government accountability office reported $186 billion in improper federal payments. And if you go back to 2003, that number jumps to roughly $3 trillion. And on top of that, the GAO also estimates that the federal government loses between $233.521 billion every year to fraud alone. So that is hundreds of billions of your tax dollars disappearing every single year while you're expected to tighten your belt, keep on paying and never ask questions. And then the IRS comes off to you for your hard earned money. They want you to feel powerless to comply. Of course, stay quiet, just hand it over. But

Freedom Law School says there is actually a way out of this system. And at Freedom Law School, they've been teaching Americans for over 30 years that there is no law which requires 99% of Americans to file and pay income tax. They also say that none of their students who have stopped paying their taxes have gone to prison or had their bank accounts or their property taken by the IRS. So you don't have to take the government's word for it. You can go to Freedom Law School.org today. And you can take the seven steps to freedom from IRS deception, robbery and slavery. So if we true freedom, go to Freedom Law School.org today. That's right, Lara. You have to remember if we're going to bring in a bunch of meat from the outside, the goal, the intended goal is to suppress the price, right? Well, that is a negative factor on the market. So if we're going to suppress the price, the emotion of that rolls down back to the to the rancher, the guy that owns

the cow that has the calf, right? So if they're suppressing that market in the in the supermarket, then that's going to roll back to us automatically. And that's exactly what is done with just the emotion of calling out these imports, right? Because we're living in this algorithmic time where markets are instantaneously moved on somebody's word. And so he says, well, we're going to bring this 300, thousand metric tons in and people go, oh my gosh, there's more even though that's not that much more as far as I think it's like an eight day kill in the United States. But at the same time, he says, we're going to lower that. We're going to undercut the American price by 25%. Well, that's another hit to the American rancher. And they're like, wait a minute, what are you doing? We understand what the goal is. But that's going to return to us in lower margins at the ranch. And we can't have that. So it became a now it's a confidence issue. Like what are the markets going to do? What are we going to do next? And we have to have the confidence that President Trump

does value and appreciate these American cattle ranchers. And we know he does. I mean, he's not directly associated with the industry. It would be like the cattle ranchers going to New York City and telling him what they need to do with his real real estate investments. Or however that all works, right? We know that he's got these advisors, but do these advisors have skin in the game? That's a big question. And so it became overall just a loyalty issue. And people are like, we got to have some help here because the markets real from that. I mean, we've lost just in the last week. We've probably lost $15 to $20 and $45 over the last two months when we all started this beef is too high talk. You know, my buddy and I, Jim Mundorf on Lonesome Lands on our podcast last fall when he says, we're going to bring all this Argentina beef in. And the markets real, we were able to kind of get on top of that and say Secretary Collins, we need to calm the people down about this imported beef. We know it's not that much overall because we import a ton of

beef. 20% I think is what we we import. Lara and so we we kind of got on top of that and we were able to turn those markets around. And that's really what we're we're doing now because with the shortage of the cattle that has been from 21 to now, everybody who's buying cattle is buying very high price cattle. And why don't we do that? It's because that's our game. That's what our business is. So we have to buy the cattle. There's competition in the sale barn forum because the the global feeders and the global meat packers want them to. And so we're as ranchers, we're buying these high price cattle. And then all of a sudden they jerk the one comment jerks the market out from underneath this and it's over. And I mean, that's how serious it is. People are losing lots and lots of money on that. And it's not it's it's something that has we just have to educate president Trump on. And you know, reestablish one reestablish confidence among the ranchers in the conservative movement. And number two, help him help us. I throw us a bone right now.

We can use something. Yes. And Chad, I just just to give people some perspective, you know, I just want to tell them like what we're dealing with in terms of, you know, the cattle numbers, right? And because I know that it's what's what's difficult for the ranchers is that if you're going to invest in a heifer, in buying a heifer, you have, you know, a period of time, right, before she can have a cough. And then you have almost a year when she's pregnant. And then the cough, you know, has to be raised. And so there's a lot of time and money that's invested in that animal. So it's not just the fact that the number of cattle overall is down. It's the fact that ranchers haven't been investing in hefas in their herds, which of course guarantees the the sustainability of the herd going forward. And and when you look at the fact, I don't blame

ranchers for doing that because if you look at rural areas, you know, under the globalist policies, they want everybody moved into these 15-minute cities, right? And so it's no surprise that President Trump had to fight the Democrats wanting to take $80 billion out of rural health care. Why would you want to take $80 billion out of rural health care? That was last year when they were finding that or earlier this year. And and it's because they're they're trying to make it life so unpleasant and so difficult in the rural areas that you won't be in the rural areas. You know, one of the things that's happening is is maternity wards and hospitals are closing down in the rural areas, which will lead to people never being born in the countryside ever again. All of our kids and grandkids and so on will all be born in the cities where they're born to guess what? More monopolies, right? That's right. More big healthcare groups like what your hospital and so on

who have who can dictate what happens to your child at birth, vaccinated, not vaccinated, right? Correct. And and so on. And you can see there's a bigger plan. Absolutely. This is what I call the war on beef and it is a war on the Charter of Freedom. And it comes from the global elite down. I have a national presentation that is very popular that explains how this has happened from the global elites down to the local level. But as to your point, even in my hometown right here, we stopped, we closed the maternity ward up, you know, and this issue that you're talking about is called sustainable development. That's what this is. That's what this is sustainable. Sustainable sustainable development is nothing more than production and consumption control. And it doesn't matter if it's your food system or your raring children. It's all about who's going to control the production and who's going to control the consumption. And President Trump was a roadblock into that move of, you know, a lot of people

want to call it democratic socialism. There is no such thing as democratic socialism in his communism. Socialism is nothing more than voluntary communism. And so as we, you know, that's one of my biggest fears in all of these things that we're talking about that are absolutely all interwoven is that will spread. You know, we've seen mandami. All of these, you know, Colorado and the legislature now has three proplane communists and Colorado legislature. That will spread across this nation. And because we are three and four generations removed from the foundation of our food security, our food supply, how we raise our food, how we, these kids don't understand that. So it becomes popular. And the whole, the whole issue is nobody has suffered in the last year for generations. My dad on his deathbed, I'll never forget this day. I said, Dad, what are we going to do about this nation? We're losing our nation. And he looked at me and he was full of cancer and it was weak. And he said, son, we'll never change anything in America until everybody

sits in the dark, cold and hungry. And you see, that's the place of suffering where he came from. He was a child of the depression, where they, you know, it was hard to grow their food. They had no electricity, no running water. They gathered cow chips and buffalo chips off of the prairie to heat their home. These are real stories and I'm connected. Me and you are connected to those generations. But once you lose that perspective, you lose the knowledge that's important to keep in nation free. And that is what you produce and the land. The land is the base of it all. So I'm sorry I got down off into the... No, don't be sorry. You're exactly right. And it's very important for people to hear this because, you know, you go into the grocery store, you go into the restaurant and your food is so far removed from where it originally came from. And you can't blame, you know, kids who've grown up in the cities who've never had the opportunity to go to the rural areas or spend any time there, you know, or really connect and understand where these things come

from. Because at the same time, as they're growing up in the big city, all of their media, their social media, their Hollywood stuff, their entertainment, their games, all of it is demonizing ranchers. It's demonizing farmers. It's demonizing people from the rural areas. So they're not only other being, they being, you know, sort of led down this dance to believe where, you know, people believe that buying a protein bar, something that's pure chemical, purely chemicals made in a factory out of other chemicals. That somehow this is better for you than eating a steak. The very same movement that said, oh, we need to go organic, right? We need to go organic, but donate meat. What? Here, eat this thing that is not only not organic, but it's not even real food. And of course, when you look at that in the broader context, right? You have the, a few years ago, Oxford University put out a study that literally said that the world was going to end if we didn't get

rid of meat. And we didn't get rid of cattle and we didn't get rid of cattle ranching and organized agriculture and farming. They said that, you know, all these people will die. It'll be the end of a planet because of global warming, all of which has been completely, completely. It is, it is over time. All the models have been false. They've turned out none of those things that they predicted have happened. Every single one of their scare tactics tactics has been exposed. And it's, it's a complete scam. But what they, who did they go after? They went after the beef first. They went after the cattle and they literally at this study at Oxford University, they said that there should be a tax on eating meat. That's right. In a sense, all the things that you're doing and talking about that you're fighting against are taxes, you know, layers and layers of bureaucracy are taxes on, on, on, on meat. And this university study predicted that roughly a third of the, the people in the world would die from starvation as a result of reducing the meat supply and putting

attacks on meat. And they literally asked the question, the researchers, what are you willing to give up to save the planet? You know, these, is this, and they suggested that this is what you would call an acceptable loss. And when you, when you see that and you look at it, wow, okay, so you really are going after meat. That's what net zero, all these, you know, no carbon emissions. That's what all of it is about. That's why you're blaming the cows for poisoning the environment, which is nonsense because CO2 is needed for life on earth. I mean, do they not teach photosynthesis in school anymore? I mean, it's ridiculous. The forest and the Amazon shrinking and others, it's because you're reducing CO2 by so much. We're in a drought. So the study you're talking about was led by the guy by the name of Dr. Miles Allen. And he is an ideologue and his study peers are also ideologues. And their goal, as you said, is to

stop beef production because they believe it is ruining the planet. Now, here's where it gets real sticky. These ideologues, including Dr. Miles Allen, have infiltrated themselves into our trade organizations and our agriculture culture, our society. And they have convinced ranchers and farmers that we are rooting the planet. They have convinced ranchers and farmers, and now are convincing school aged children through studies that cattle are killing the planet. And they have started partnering up with what we now call public private partnerships with ENGOs. So let's take, for example, the Nature Conservancy, the World Wildlife Fund, many of those others who get enormous amounts of money from the federal government every year, to the tunes of $400 to $500 million a year. And now, those organizations have infiltrated into the ranching and farming community and say, you have to be more sustainable. You're not doing

enough to save this planet. So what they're offering up through the government subsidies and their gifts across the globe is conservation programs. So now, we add to the low number of cattle by partnering with ranchers, farmers, and government agencies to reduce production on the land and pay the people in the interim. So, in other words, for example, there's a movement in the Northern Great Plains is sponsored by the World Wildlife Fund. And so they've partnered up with these ranchers and said, well, you need to do a better job of preserving and conserving your land, we'll pay you in the meantime to be more sustainable. You reduce the numbers. So we have that to add to the concentration. And this all goes back to the war on beef, this global control power that is pushing these government regulations downward onto the people. We know in the United States, our

government is upied for the people from the bottom up, right? But this is global governance from the top down. And they have infiltrated into the cattle industry, into the cotton industry, into the corn industry, all of them. And it's a very dangerous place to be because it's a food security issue. These ideologues, the people that paint their hair purple, or you know, I always find it interesting that when I go to Whole Foods in Colorado Springs, I used to love to go to that store because it's something different. And I go in there and I buy my product and it's organic and it's all natural and all this stuff, which is great. That's fine. It's freedom of choice. That's what I love. But then when you go up there to pay for it, the girl or the guy at the counter has purple hair tattoos from talk to bottom and piercings all over. And I'm like, you're selling, you're proposing this, this all natural food and yet you're not all natural yourself. And that's the ideology that has infiltrated

into our society, Lara. And it's very dangerous because those are the same people that don't want you on the land. Those are the same people that don't want you to have a vote. Those are the same people that hate meat, you know, and it all goes back to what is produced off the land in underbid local or constitutional principles. It's wild. It's the Wild West. It is. And you know, it's very interesting what you said there about these organizations that say to the ranchers that partner with them, right? And say, okay, well, we'll pay you to reduce production. What they're doing is they're creating an unsustainable business model. So they're actually turning those branches into slaves. Because they then control now, now the rancher has a business model that he cannot survive on his own. And that's the key. You cannot survive on your own. So what do you have to have? Well, you have to have either the NGO, right, or the state come in and keep your business going, otherwise you're

going to lose everything. And in fact, they're just going to take it all. They're just going to take it all in the end. And you know, they're doing that to farmers in Africa. I noticed for years and years ago, I was in the former Democratic Republic of Congo. And I was looking at these farms. And in the country where 80% of the population lives on less than a dollar a day, okay? One of the richest countries in the world, mineral rich, naturally rich. 80% of the population lives on a dollar a day. And yet you have all this farmland that is completely and utterly taken over by technology, run by technology and so on. And you look at this and you're like, okay, most of these people don't go to school and don't have electricity, right? So how on earth are these farmers going to survive when the technology breaks? Who runs the technology? Who repairs the technology? Who buys the technology? Who sustains the technology? You know what these NGOs do? The Warren Buffets of this world and all the rest of it. They come in and they say, okay, we'll pay, we'll pay to, you know,

to update your farm so that it's more efficient so that you're more efficient that you produce more. But now we're going to make you entirely 100% dependent on us so you can no longer function on your own. And on top of that, we want you to plant not the things that grow here naturally, not the things that God put in this part of the earth. We want you to take these GMO seeds and we want you to plant what we tell you to plant. And of course, you know, these people are poor, so they go along with it. So what is happening is that the planet, the DNA of the planet is being altered by these people. And I don't know if it's changed, but at the time it was, you know, Monsanto, it was their GMO seeds. And these were non-regenerating seeds. So what happened at the end of every season, instead of the farmer having something from God that he can now replant for the next season, know what does he have to do? He's got to hold that his hands to some foreign corporation or foreign NGO and say, please, sir, can I have some more, sir?

Right? Because otherwise he's got nothing. They've taken every chance. Look at, you don't even have to go to corn. Look at your local farmers market. Now we have these watermelons. I mean, I was just looking at it the other, yesterday, watermelons that have these seeds in them that are, you cannot plant, right? I mean, this is all a part of the sustainable development model where we control what you produce Monsanto owns all of the rights to all of these, this corn across the globe. It's unreal what we've done to ourselves. But the key is recognizing who these enemies are. We have to recognize that, you know, if a farmer rancher goes into a partnership with an organization, there's something further down the road. And this is all a fruit of what has happened because of concentration. See, it's been a big plan, right? They've got to take concentration, say monopoly power, changing your language because people

are right. Concentration, what the hell does that mean? But monopoly power, people understand that. It's oligarch, right? It's monopoly power. It's oligarch controlled by a few. That's what it is. Yes. And that is the result of this goal of sustainable development across the globe, Laura. And it's not, we have to understand. Here's the words, sustainable development. It is not sustainable. And it is not development. That is a lie. It's the same way with the leftist liberals calling themselves progressives. They're regressive. They're taking us back to a place we don't want to be. It's all a play on words, all of it. Sustainable development is not sustainable. But the goal is under, you know, a gym to 30 or whatever you want to talk about in that, in that realm is population reduction and control of who gets what and who raises what. That's what this is all about. And this is a fruit of what we're seeing in this monopolized power. And that's why ranchers backs are against the wall. And we have to partner up with these E and GOs and these government organizations.

I know right now states that are under attack through the same thing. Colorado is under attack through the environmental movement by these ideologues who have infiltrated into the government. And now their goal is to take this land from the producers to feed their communities and feed their state and their nation and rewilding in these wildlife corridors back in and get people completely off the land. That is their goal. And that is not the American foundation. No, it's not the American foundation and you're 100 percent right. I saw the same thing in California. You know, where they take the Central Valley, which was desert in its natural form, it was desert. And what did they do? They redirected the water from the mountains to come through the Central Valley. And what did they create? Some of the most fertile soil on the face of the planet. You know, the Central Valley of California being the bread basket, not just of America, but of many parts of the world producing incredible, incredible amounts of agriculture.

And what did they do? They decided, okay, the environmentalist decided and they talked a little bit about this in LA recently, that this tiny little fish, the Delta smelt, was an indicator of the health of your ecosystem. So what they would have to do is they would have to send this water from the mountains and would have to go, you know, bypass the Central Valley or, you know, parts of the Central Valley because they're reclaiming the land and returning it to its natural state. And where could it go? The ranchers couldn't touch it. No, it had to go straight to the coast and into the ocean. No purpose whatsoever. And they did this for years and years and years. And what happened to the population of the Delta smelt? Nothing. Absolutely nothing because that was never the issue, that was never the problem, and that was never the solution. But the ranchers had to keep paying for the same amount of water, whether they received it or not. And at the same time, they took over a million acres of the Central Valley. Now, it's probably more

by now because this was a few years ago when I was doing this with Victor Davis Hanson. And what did we see? It returned to dust. And what happened at the same time is that the population of the Central Valley in California, the poverty rates went through the roof. And so where the appellations had always dominated the poverty index in America, what did you have? You had suddenly now the people in the Central Valley of California, you know, meeting and exceeding the poverty rates of the appellations. And where is the media? They don't talk about it because they're not really journalists. They are doing what? Information warfare is what they're doing. They don't do real news. They don't do their jobs. They are co-conspirators in all of this. And so what ends up happening is you have populations, many of whom are almost 100% Hispanic. And what did they do? They came to America for the American dream. And now the American dream is being taken from them. And they're

living in poverty. And instead of providing leaving, you know, their children getting a better life than they have, they are not able to guarantee that life. And I talked to the mayor of a town. They spent, I think it was over a year, arguing with the environment list because there was an eagle. And they said they had to, you know, they couldn't do this to affect the eagle. They couldn't do that to affect the eagle. It cost hundreds of thousands of dollars. They had to build a poll for this eagle to nest on. He said it's been years that the eagles have never been near that poll. But it held up that development project for over a year in that town and cost a small poor town hundreds of thousands of dollars that they couldn't afford. Just to please these people, these environmentalists are disgusting. There's some of the worst, I know there are some good people in there. I've done, I grew up in Africa. I was doing environmental and conservation stories. I've been doing them for, I don't know, 40 years now, 40 years now. And I am horrified to see what has happened to these conservation groups and these so-called environmentalists who all that they're doing, all that they're

doing is trying to take that land, to control the land, control the means of production, control the supply, control the population, and control the numbers of people. And at the same time, they push these lies that the planet cannot, the planet cannot feed itself, that were overpopulated, that were running out of land, that were running out of food. No, we're not. No, we're not. You're engineering those things. Humans with, with these policies, these annihilistic, globalist policies are making these things happen because they want these outcomes because it serves their ideology. That's right. And what you just expressed was all-out communism. It's incremental infiltration of the ideologues into our society. And, you know, I don't know how deep you want to go on this, but we could go pretty deep. There is a reason that this land is under attack. This means of production that you talk about is under attack. And because that's what they want as a new world order,

that they want it all under one governance. That's what these global elites are. Is their eugenics to stay? They want a one-world government, one-world currency. And in order to get there, they have to implement their, their foot soldiers and their foot soldiers are the world economic forum, the United Nations. And then the United Nations has to have their foot soldiers. And that's, you know, your organization, the UNICEF and you have their foot soldiers and it's an interwoven, it's an engine. On and on. On and on. It just goes on and on. And you know, Chad, I tell you, I was doing a conservation story for 60 minutes as a carousel phone and I was in South Africa. And obviously this is a story I knew a lot about from years before. And it was about the white rhino going extinct. And so what they were doing is, you know, trying to buy up these land and connect these branches and create these carotals. And at one point, they lost the trackers lost

the rhinos that they were tracking, which were going to be moved. And so I was sitting with a lot of these Zulu men who were from the Zulu tribe, which is, you know, the King Shaka Zulu. That's what most people remember. This is in the land of the Zulu's. This is the land where they have always lived. They've never lived anywhere else in the world. And so I was sitting with some of these men and they were, they were talking to me and you know, they were asking me, what is, what is the ocean look like? Because we were sitting two hours from the ocean where I grew up, because I said, I'm from Durban. It's so it's two hours away. It's right, you know, on the water, they said, oh, we've never been. We've never left this place. What does the ocean look like? They didn't know. They didn't know what the internet was. They were asking me all these questions. And then they asked me, why does the white man like these animals so much? And I, you know, and I said, well, don't you like the animals? They said, of course, we live with the animals. We've known these animals from the beginning of time. These animals are how we live there, how we survive. Of course, we love the animals, but we want to know why you do. So I try to explain

what they worried about the Rhino going extinct and, you know, all of this stuff about the land and and how they need this land to roam and, you know, and so on and so on. And so they looked at me and they said, so what you're saying is the land belongs to the Rhino's. And I said, well, I'm not saying it, but I guess that's what they're saying. Yes. And so they said, oh, so what land belongs to us? Because we, I was born here. My grandfather was born here. His father was born here and so on and so on from the beginning of human history. The Zalus have lived in that land. They, and these men had never been anywhere else. And they could, they were just pointing out that you conservationists that say the land belongs only to the animals. Well, where's the land that belongs to the humans? Well, what you're explaining to is, you know, these ideologues that we've talked about today,

they worship the creation instead of the creator. And that's what it amounts to, right? They're not, they're unbelievers. And which that's fine. But then you put, you know, and as an American, and we live under the Constitution, that is really biblically founded, whether one of people, people want to say that or not, that's where we are. And so when you worship the creation, instead of the creator, you lose your base, right? And that's what we're fighting in. Well, that's paganism. That's exactly what paganism is about. That's what the cellular religion that the United Nations just founded on, which says that every living cell is equal. So whether it's a plant or an animal or a human, you know, and therefore if you own land, you're, you're in slaving the land, therefore you're a slave. And if you look at all of this, this is what Antifa talks about. I mean, I covered this more than 10 years ago. This is what all their signs are about. Why they say that work is bad because you're enslaving the work as white. You can't own land. You can't own

animals because you're enslaving the animals. And all of this is not what it says in the Bible. When you read Genesis, right? God gave the land and the animals to man to have dominion over in order to survive. So when you look at it like that, you realize that of course it's an attack on God. Of course, it's an, that's the faith pot, right? I mean, we've talked about the attack on the family. You can't support your family. You can't feed your family. You in so on. You know, this is the attack on faith. And then of course, the attack on freedom, they want to take away your abilities to own anything to do anything. I mean, if you have to get your food from a factory and you can't, I mean, you talked about Colorado, right? Well, Colorado is a perfect example. What did the conservationists do in Colorado? They said, well, the wolf is going extinct. So we've got to release all these wolves into the wild, right? Why did they do that? What has been the impact of that? Is that the cattle are all dying? That's right. That's right. And it wasn't about

conservation. It wasn't about the wolf. It was about the rancher and getting them off the land. The land they don't want anybody on, right? The means of production. And so it all comes back to the land. Every, I've said for years and years, all of these things I advocate about is all about freedom and liberty. But the truth is, and they are, but the truth is without the land or the property, whether it's the land or your bicycle or whatever it is, that is that private property guarantees your freedom. It guarantees that you have control of your means of production and how you're going to live and go forward and how you're going to feed your family, whatever it is, that private property, right? Is the most important right that we have, Lara, and what we're seeing in that war on beef that I talk about all the time is just what you explained. You couldn't have explained it any better. Well, and if you look at it, you know, it's interesting that you say all of that is your property, right? Because if you look at it, your ability to survive. So what do you need? Well,

you need to be able to travel. Well, if they, if they've got only driverless cars or only electric cars or only public transport system, or you know, they don't want you to own a car anymore. They don't want you to have a gas car. And then they put something called blue def into diesel because they don't want you to be able to make your own diesel. You don't need blue def. You talk to anyone, anyone who deals with cars, blue def kills engines over time. I mean, they destroys your vehicle. But the government under Obama insisted that everybody put blue def into their diesel just so that we can't make our own diesel. That's right. And it's, and it became a tax structure, right? How do we get more people to give up their leverage? What is their leverage? It's their property. How do we do that? We tax them. We see that in Texas right now. They're taxing the hell out of everybody on if you're, if you're, it's like I told my commissioner the other day, the people who are putting up all the risk are paying, paying all the taxes in

Texas, the landowners, the homeowners, the business owners. And they continue to want more and more and more. Well, how do you get control of that means the production that they now, they have leverage over. You tax it. And that's what the blue def was was a tax and Obama tax to get more control. And it's just, you know, I feel like President Trump in this administration was a roadblock. And that's why it is so, you know, wildly popular for the left just to attack us. I mean, just to attack, attack, attack. And that's fine. But President Trump was supposed to stop that. And I believe he has in many areas, I'm witnessing it as an inside person to partially of this administration were getting huge wins in the terms of property rights and regulation rollback and stuff like that. But if we're going to partner with those global corporations, which is what we're supposed, we're talking about today. And they have leverage over you through the dollar, through that lobbying dollar, Laura, it's just a circle of the same stuff. It's the circle. It's better. And that brings me

to mandatory country of origin labeling since you talked about these global corporations. So what's very interesting to me and it, you know, it doesn't make a whole lot of sense. Like the first time I heard about M cool mandatory country of origin labeling, I was like, what is this and why does it matter? And you explained it to me actually that that basically it's so that when, when beef is imported into this country, you, it should be labeled where it comes from. So people should know, does it come from Mexico, Brazil, Argentina, or is it American? And one reason is people want to know, some people want to buy American beef to support, you know, American ronches. Sometimes you just want to buy American beef because you want to know it's been inspected. The, you know, the way that you want it inspected and it's gone through all these processes and it's safe, right? And so there is actually a law on the books. It's, it is, I believe, let me call it up here. It is under 9 CFR section 327.14. The importer has to mark the meat and the immediate container with the country

of origin and the shipment has to identify far an establishment. And that was a law that was, that's been that way, it was that way for a very long time. And that made perfect sense. But then what happened in 2015, Congress changed that. And they said, no, you don't have to. So now what they do is USDA, the law still exists that as the meat comes into the country, you have to have all this information identifying exactly where it came from. The shipment paperwork has to, you know, match the origin paperwork on the product. And then they strip away all of that information. Throw it into the food chain in America. And then they pretend that all of it comes from America. So so it magically, if you, if you take foreign beef and you grind it up and you put it with American beef into a hamburger, now it's American beef. But it's not, it's partly foreign and it's partly American. And why will they not just be honest about where this beef is coming from? Well, we go back to what we just talked about lobbying. Every single product,

you buy the United States has to have a mandatory country, a virgin label on it except beef and pork. Now, why do you think that is? It's because the beef importers and the meat importers are so powerful, they lobby Congress to not have to have those labels. So when meat comes from another country, you just said it comes in and then it can be repackaged. It can be cut up whatever it is. But that labeling law goes away, right? And now it becomes product of the USA. Now, when you go to the store, my wife goes to the store and she sees that product of the USA label. She thinks that's USA beef. But the truth is it can come from one of 21, 25 different countries across the world. It's been transformed or upgraded to a package or wrapping it somewhere and now it's a product of the USA. That is the, that is the argument, my argument, because I'm a freedom maker. And what you're doing is you're lying to the consumer and saying, this is a product of the USA. When really, it's not a product of the USA, we don't know where it's a product. So with the label labeling

requirements are becoming more and more important with the Mayhaw movement for American consumers, right? That's been great. I mean, I've called for mandatory contributor, bridge and labeling forever because for me, it's not a labeling issue. It's a freedom issue. We are lying to the consumer when we say, this is a product of the USA, but really it came from Brazil. It's like, you're lying. We're lying to our consumer. How do we get our consumer to trust us if we're being deceptive, right? And that's the issue for me. It's a freedom. So people say, well, you know, it's not that big a deal. This is what the, the opponents of him will say, well, what about mandatory EID? Well, that's a whole different issue because the constitution requires us to uphold liberty and freedom to the people, right? And so if we have to put a mandatory label on the beef that it's imported or any beef that's sold in the United States, we are upholding the freedom of choice to our consumer. That's my view on it. It's a liberty issue.

We need to let it. Isn't it also an issue that, you know, you're talking about how much beef is imported? I mean, if you destroy the American beef industry, and you can just import beef, nobody's going to know how much of that beef is really American. So, exactly. Right. That's what the argument, the argument is right now, right? I mean, how do we tell what's ours? Because the consumer right now is saying, hey, we want this American beef, but give us a choice. You know, there, there is a sector of people out there who want cheaper beef. They will choose that cheaper foreign beef is cheaper. It's imported so highly here and put on top of ours because number one, it's cheaper. It's inferior. It's less regulated. That's what makes it cheaper. So they can bring it in and put it on ours. And then they get the American price on it. The importers do. And that's what makes them make money, right? Understand that? Sure. So now there is a sector that probably in the of American consumers that would probably say,

I can't afford a $7.50 ground beef. I'm going to go over here and buy this imported stuff from whatever country it is for $3 to $4 a pound. We want them to have that choice. But as it stands now, Lara, they don't have the choice because nobody knows. And so with the importation of this 330,000 metric tons, people are saying, you know what? We probably do need to know where that beef comes from. And we're going to lend our support to mandatory country of origin labeling. Secretary Rollins has come out publicly. She supports it 100%. The president is saying, what? We don't have m. Cool. Let's do something to help get that put back into place. Of course, you know that Congress repealed that in 2015 because of pressure, a retaliatory tariff pressure from Mexico and Canada. They laid a lawsuit on us and it was unfair. Yeah, because of these localists. Canada is captured. And then, okay, so just so that people understand, there is actually a

law under 21 USC section 620, where imported meat is treated as domestic after entry. Although Congress still preserves the import marking requirements. So, you know, once it, so when it comes into the country by law, it still has to be identified as foreign. Then once it's in the country, you can, you can strip all of that away, which doesn't make any sense. And also just so people know, US customs and doesn't agree with this at all. They have another low 19 USC section 1304 that generally requires imported products to keep their country of origin marking. So, the ultimate purchase of nose with a product came from. And they're saying that, you know, grounding foreign beef into hamburger or blending foreign beef into US, we've doesn't substantially transform it. So, it doesn't exempt you from that law. So, these, these are laws that are still on the books, you know, but Congress just went ahead and said, we don't care about any of that, you know,

we're just, we're just going to remove the requirements and people can say that it is American. If it's not, and another reason that this matters is because of the meat that's coming in, the cattle and the beef that come in from Mexico, because now the cartels in Mexico have taken over part of the supply chain, depending on who you talk to, you get a different answer on how much they control. And what that means is they can force, they are falsifying documents. So, you don't know what you're getting. And I wonder if you can speak to that Chad, what happened, Chad, with the screw-up? Well, that's one of the reasons, you know, the screw-up is an issue now. In 1966, the United States and our great technology and our scientists eliminated the screw-up from the from our part of the world through technology and- This is flesh-eating time that comes from the supply. It's a fly larvae, and it normally a maggot or a fly larvae feeds on dead flesh. The screw arm is different in that it

feeds on live flesh. So, it will infiltrate into a cut or wound or whatever, a nostril, a ear, an eye, and it will eat that flesh alive. And by the time you find it, the animal is too far gone. Now, it's treatable, but it's a very labor-intensive, expensive to treat, and we eliminated that from the United States in 1966. But after COVID came along, obviously there was some issues with people going to work during COVID, if you'll remember that. We had a partnership called the Copag Partnership with Panama to stop that fly and continually put out these sterile flies that breed and then they don't reproduce. And that's why we got rid of the screw-up, but that all stopped because or slowed down tremendously during COVID. And then along with that, it was just a storm of great effect that that came along. And then this because of that, this illicit cattle trade from South America

came through the Darian gap. You had these millions of people coming through the Darian gap, bringing all that stuff up here. And then oversight had been lacking under the Biden administration's USDA in Mexico. And then all of a sudden, boom, we have this new world screw-up and fly problem just south of the border. Now, we knew we probably wouldn't get it stopped, but we did almost. Secretary Rollins, the Department of Agriculture, as well as the Texas Sound and the Health Commission, had really mitigated that well. We ended up, oh, I think we've right now we've got like 46 or 50 cases, only two active as of today. And so there, but yeah. And that's inside the U.S. it's been brought out of control Texas. But the issue is that in Mexico, when the cartels have control of part of the food supply, you can't trust the paperwork that says these animals are from Mexico, they're clean or the, you know, because they're bringing in cattle from all across Latin America into Mexico.

And they're moving that cattle and Mexican cattle into the U.S. And nobody knows like what has happened in that cows or that steer or that heifer's life. Right. You don't know how clean the meat is, you don't know how it is. And once it's in the U.S. food chain with full-spaper work, then I mean, then it's all right. Okay. Well, let's back up a little bit because, okay. So there is a sector of the cartel that has control of that supply chain in Mexico. And obviously, there are reports of illicit trade along with Darian got coming up towards the United States. There are Panama. Yeah. That's coming up that way. Right. And then there are reports of identification tags being stolen and putting in them cattle. And then that allows them to get closer to our border. Obviously, they want those cattle in the United States, because this is where the market is. They want to trade those cattle in the United States. And we have for years. And listen, there are strict protocols at the border now on bringing those cattle in. The

cattle that are coming in are clean. I don't like the border open because I'm a protectionist. But what's coming in is clean right now. We have strict instruction protocols. But there is a corrupt, a corrupt part of that. And I want people to know that the screw worm has no effect on your food supply. You will not be eating anything infected with screw worm. It just doesn't happen. They die if they're infected with the screw worm and not caught. They'll die too fast, really fast. And then if they are, you know, doctored and it's taken seriously, they'll get over it. And then later on down the road, that stuff, it does not affect the food supply. So the screw worm is not that. But it is a trading issue. And it's a very serious trading issue because the Mexicans want those cattle over here. And with that is the solicit trade. And that is unmarked. That's the problem with him. Cool. That is unmarked trade. So we don't have a choice if that meat comes in

or the cattle come in, they're slaughtered here. That meat goes onto the USA product. And here we are. We don't, it's undifferentiated. And that's the problem. Laura, we got to differentiate that meat. The consumers can know what they're, I'm positive that 95% of American consumers will buy our American product if it's marked right. And I got to give Qtos to Secretary Rollins. She rolled out a product, USA product label this year that's a voluntary label. And I mean, it's not mandatory, which I think it needs to be. But it is a good start. And so she recognized the importance of that. They rolled it out. It's in implementation. There's about 50 or 100 private sector producers that have volunteered for that program. That's fantastic. And so it is what it is. But this solicit trade is a big deal. And it does have an effect on American markets. And we have to recognize that. Well, um, Chad, I know that, um, you don't talk about

a much, but you are in touch with the White House. And would it be fair to say that you feel like they're taking these issues seriously? Yes. Yes. I am very happy with this administration and the way that they've reacted to these, to these issues. I do think that, you know, I'm not in close touch with the White House. I am in touch with the USDA and Secretary of Ag and what a phenomenal job she has done protecting American agriculture. What I have learned in the political process is that the USDA and the White House and the DOJ are all separate entities that communicate sometimes good. Sometimes the communication is just like our communication, probably not so good. And then there are, you know, other people within those bureaucracies that have different ideas. I mean, when you employ USDA, employees 100,000 people and many of them are leftist

ideologues that have been employed there for 30 years. You're just going to have that culture in there, right? I mean, the culture is going to be in there. And the same way with the White House, I don't know how many people at the White House are policy driven. I've always, I've said, just recently, I'm like, President Trump, you need to hire me to be an intermediary between the American producer, the American rancher and you. So there is somebody with skin in the game on the ground. I think that's very important that we get these perspectives into these agencies. So they have a full knowledge and understanding. Listen, we're all producers. We're not, some of us, we're educated through experience. We don't have a college education. Doesn't mean that much out here in the real world, although that adds to our success. It doesn't mean that that's exactly what's going on and that's how we should do it. I mean, they need an on-ground guy with or person with skin in the game and experience to help aid them in their decisions. And I will give,

USDA, DOJ, I've worked with them. They've been fantastic in recognizing these issues, Laura. And President Trump, I've talked to him one time. He's going to come on my podcast. He said he would, but we'll see if he does. I mean, it's going to be funny. But I listen, my platform is liberty and freedom through private property rights. And I want people to understand that that is the foundation of where we come from. And we cannot be a productive nation under the laws of supply and demand without the access to that private property. And so that's really what I advocate for all the time. And that's what I want President Trump to understand. And he does. I mean, we're working with him on the data center issue is here we are, you know, one issue that has brought the Democrats and Republicans together is the data centers. And we know that President Trump is a great supporter of data centers and bringing that wealth into these local communities, which is good. But he has said himself, we're not going to views these landowners. We're going to

do it. There's a right way to do it and a wrong way to do it. And we're going to do it the right way. So I applaud him for that. I think that's a local control issue. So can you get him to fix all these solar, uh, uh, monstrosities that are all over the place taking up that farmland? Absolutely. We're working on that right now. I mean, the right now, the the big solar issues are in Arizona and New York and Texas. I mean, we've got these unsightly solar farms that are all over the place and talk about if you want energy that's unsustainable, you know, no sudden no energy, right? We already found that. Exactly. Uh, during the weekend. We just had this fire in North Texas. And I saw a video of where it burned up this huge solar complex. And I'm like, who's going to clean that mess up? These are all things that we need to be talking about on the local level. But President Trump has acknowledged him. He has given the green light to Secretary Rollins to take, uh, and consider the issues on those and work with the landowners. And so I don't think, uh,

if we get another administration in there in two years, Laura, we'll we'll have as much success with mitigating these problems as we have now, even though, and I will say this again, these ideologues have doubled down against this administration and against the conservative movement. And that's why the fight seems to be even more egregious right now is because of this double and triple down against them. Now we get to know that we get the, the, the progressives back in and they're going to delineate all this stuff and they're coming after your land. I know that, you know that and we, uh, we're going to have to fight like hell to keep it. Okay, so what are the, uh, where do you think we can seem? We will, we will see movement in the NIEF future on what issues? Administratively. Yeah, if you were a betting man and you would say, well, you know, what's on the agenda for the White House in the NIEF future? What would it be? Yeah, I think that, um, there will be some, um, endangered species rollback, which is, which will help the world. Like wolves. That's specifically what I'm talking about.

I think there will be more protection over, um, these land issues, who is specifically solar and the imminent domain issue is huge. I think there'll be rollback on that. He has made it clear that imminent domain is not going to be abused here. Um, I think that, you know, in the cattle business, price transparency, um, is coming back. We're going to really head to the administration on that. Um, and, and then, of course, you know, uh, you talk about the monopoly, a monopoly people, anti-monopoly, I think that could come back, but, uh, or be a greater, uh, be a bigger fight against that. I think that we're going to have to really, um, be advising and hold hands together if we're going to save these rural communities on that issue. But there's a lot of good things. I mean, the farmer rancher freedom framework was rolled out. She added five areas of specific, specific, specific intentions on that, um, uh, two days ago, that was good. Um, there are a host of,

of regular, regular Tory reform that is being considered in, in bringing back liberty and freedom and the freedom to produce. That includes, you know, um, local and regional packing plant access to capital processing. Yeah, local processing access to capital making it easier to trade that across street lines. You know, there's just a non-slot of popularity in that. And really, uh, that is a really good thing since COVID for us in that we have taken a little bit of the market share and the local processors have taken a little bit of market share away from the big meat packers. And that's really, really our goal, right? I mean, that's what we want to do is, is put more people on the land, more people in production and give our consumers, uh, a greater choice, um, in terms of competition, right? I mean, that's what this is all about. Well, I'm glad that after all this time, you know, ranchers are finally being heard. The cynic in me says it's purely because President

Trump is paying attention to it. You know, now, now suddenly the ranch is that all these, because you talked about these organizations, right, that have been captured by the globalists and they've been working against the ranchers. Now suddenly they're talking about mandatory country of origin labeling and, you know, and so on. But, you know, whatever it takes, right? Whatever it takes to fix the problem. Um, Chad, one thing that most people may not know about you is that you're something of a cowboy poet. So I was thinking, uh, I was thinking that you could close out the show with, um, with one of your poems. Well, I sure can. If you want me to, I, I do write a lot of cowboy poetry. I'm not, uh, kind of in that group of people. I'm a more, more of a policy guy, but it's a tradition that is very important to our culture because when we, you know, started taming the West, we brought those cattle up the trails and this is something that those boys at the campfire would do. They'd, they'd write poetry and they'd sing and play the guitar

and do all those things. And, and for me, American history is so deeply ingrained in me. You know, my ancestors came from Texas and Wyoming to Colorado and they became into woven and they were all cowboys and agriculture lists. And, and so that is where I find my, uh, find my roots. That's how I identify myself. So I have always been a decent writer and I started writing cowboy poetry about, um, 34 years ago. And, um, I've never really put it out. I've never published very much of it. And I would like to someday, but, um, with that all said, Lara, one of one of the things, one of my goals is, um, I always say we're doing this advocacy for two reasons. One for the people who bled and died for this nation, who served this nation honorably and nobly and two for the heirs of liberty, right? Those, those people who come behind us, me and you in the moment, uh, it matters what we do,

but it doesn't, we don't matter. It's, it's our legacy that matters. And so we want to push that on. So I wrote this poem and this is a true story and it comes off of a ranch in Oklahoma, the Mollendor Crossbell Ranch. And, um, it is about that exact thing and this is called Brody, Bill, and Sean. My great granddaddy hung the wagon wheel from the ceiling when he built his home. He hung it there to light up beach and every meal and to serve as a sentinel of days long gone. Now that old wagon wheel had brought his family out from Franklin, Tennessee and had rolled a thousand miles to claim a stake on the vast west Texas prayer. And it is hung there since I was a tiny little boy. I've heard a million stories told beneath it, stories of trying times and times of joy. Now for 50 years, three sets of spurs have hung from that old wheel and I often think about them like each time I sit to eat a meal. You see, they belong to Cowboys who worked for granddad when the world's coming on. Good Cowboys you hate to lose. Their names was Brody, Bill, and Sean.

And somehow, Granny knew that they'd be called to serve for Uncle Sam to go out to a faraway place and defend this sacred land so she told them to hang their spurs from the wheel in the dining room. They'd be there when they got back and that she hoped was soon. Now Brody's spurs were inlaid with silver in his name. Bill's forted his brand and Sean's were only plain but his time flew by and years passed on. We never heard from them until one by one they each showed up in a box marked US government. Now those Cowboys was our family. They never knew their own. So we buried him that Cottonwood Hill and Irritated you that still softly moans. And we knew we couldn't change what God had meant to do but Granny promised those spurs would hang there so they walked back in the room. And they're still hanging. And sometimes I can hear their ring. It reminds me of the freedom. Those Cowboys fought so hard to bring. Wow. And that's a true story. That's a true story. That's beautiful. Thank you. And you know I live here surrounded by Cowboys and I didn't really know

how much a part of the culture that was I should because you know a lot of Cowboys do country music. But these days you know you're kind of like the real Cowboys are working the land. Right they're not in Nashville making records and playing concerts and making money. But Cowboy culture and Cowboy spirit is very much alive and that really gives us a base of who we are and we love America. That's the thing about you talk about faith freedom and family. That's what the Cowboy style is. I mean that's who we are. Is with a God our family and America in that order. And it's pretty cool. And so I'll leave you with this one short one. To the flag of this nation and the life you live free to the red, white and blue and the greatest of the to the nation whose call was Liberty's plea. May we never forget the American dream. And I say to you today

Lara that where there is beef there will always be freedom. Where there is beef there will always be freedom. Yeah that's what you like to say at the end of your interviews. I will tell you that there's a little tiny rodeo not far from here where I live in the Hill Country in Texas. And it's been there for since the 1950s a long long time. It's called Cryers. And one of my favorite things to do when I go there with my children is to be there for the beginning when they sing the national anthem and they sing the the Texas anthem. And they, sorry they say the Pledge of Allegiance and they say the Pledge of Texas. And what happened and then they pray. And of course all the Cowboys they go down on one knee and they take their hats off their heads and put them on their chest. And it's just every time I see it it takes my breath away. Amen. Amen. Chad thank you so much. Lara thank you for having me on. It's been a pleasure. I hope to do it again. Say it one more time. Where there's beef? Where there's

beef there is freedom. Well then there's freedom in my house. Thank you. Thank you so much. I look forward to seeing you again and obviously keep us updated on your on your progress and your travels. Very important to every single American. What happens to how food supply? What happens to our property rights? Our land. And I just thank you. I know that you work very hard on all of these issues. And there are a lot of people working with you. A lot of great people. I love being around branching people. So I just want you to know that it is appreciated. It is understood. And it is it's not taken for granted. So thank you so much. Thank you for joining us. Everybody in the audience you know we can't do it without you. We literally can't do it without you. I'm not even saying that. Not trying to flatter you. We literally cannot do any of this without you. So please like share. Get this out to as many people as you can. Let's add be the voice of Runches all across

America and on behalf of all of us. Subscribe if you can. Donate if you can. Pray for us. We'll take all the prayers that we can get. And as always thank you so much for being bold enough to go rogue with Lara Logan.

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