Grow Your Consulting Business - In Conversation with Jane Anderson

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In episode 273 I welcome Jane Anderson, a globally recognised strategic communications expert, to Your Career Podcast, nine years after our first interview (ep77)!

Jane shares her journey of professional growth and personal transformation, offering valuable insights for female consultants growing their businesses.

With 20+ years of experience, Jane has worked with over 180,000 people to build trust and influence in their businesses and brands. Her achievements include:

• Top 3 branding guru globally
• 50+ industry awards
• Featured in Business Insider, Sydney Morning Herald, Forbes
• Author of 13 books
• Host of "The Jane Anderson Show" podcast
• Clients: Virgin Australia, Lego, Ikea, Rio Tinto

Jane's Journey

Jane reflects on her evolution since 2016, including winning the Australian Small Business Champion Award this year. She's successfully created a balanced business model aligned with her values, and thrives on supporting consultants to create businesses that align with their values and career aspirations.

Our conversation covers valuable insights for all consultants.

Female Business Community

Jane has created a supportive community for Australia's leading female B2B consultants, addressing isolation challenges:

"Building genuine connections and having a supportive network is essential for overcoming business growth challenges."

Mentorship Impact

"Female leaders pushed me to take on tasks beyond my capabilities. They saw potential I couldn't yet see in myself."

These experiences taught her to step outside her comfort zone to achieve growth.

AI for Small Business

Jane's practical insights for leveraging AI:

• Empower virtual assistants with AI tools
• Use CopyAI to repurpose content
• Maintain original thought leadership
• Implement effective prompt engineering

Growth Challenges

Common pitfalls:

1. Unclear messaging and positioning
2. Insufficient infrastructure
3. Underpricing services
4. Resistance to technological adaptation

Upcoming Events

• Content Creation Boot Camp: Bali (25-26 June 2025)
• Content Creation Boot Camp: Kingscliff, NSW (20-21 September 2025)

These two-day workshops help create a year's worth of content for multiple platforms.

This reunion episode highlights persistence, adaptation, and community in career building. Jane's journey shows how embracing change and continuous development leads to extraordinary growth.

Jane Anderson, Strategic Communication Expert

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Welcome to Your Career Podcast with Jane Jackson where I help mid career professionals overcome self doubt and gain career clarity and the confidence to create the life and career they desire. 

Book a Zoom chat with me at janejacksoncoach.com - I’d love to meet you and discover what’s happening in your career!

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