Growing a Profitable PI Firm with Pods and KPIs | Hunter Garnett

When your intake gets sharper, everything else gets easier. In this episode, Brian sits down with Alabama injury lawyer Hunter Garnett to unpack how he builds teams that own outcomes, trains intake to convert without sounding scripted, and uses pods and clear scoreboards to drive profit. We get into hiring your next lawyer at the right time, ramping super-green assistants fast, onboarding experienced staff without chaos, and writing SOPs that people actually follow. Then we talk spend that makes sense. PPC, LSAs, and SEO. What to track. What to pause. How to match your marketing “spigot” to your capacity. Along the way, Hunter shares how community involvement brings better cases and how simple nurture turns past clients into superfans. Practical, candid, and built for operators who want results that last.

What you’ll learn

• The intake roles and training that move conversions
• How to structure pods, set scoreboards, and measure profit by team
• A simple way to time your next hire and onboard to speed
• The real-world economics of PPC, LSAs, and SEO for PI firms
• Community and client-nurture plays that compound

Connect with Hunter

• Email: [email protected]
• LinkedIn: linkedin.com/in/hunter-garnett-56895876
• Firm: GP Injury Law (Garnett Patterson Injury Lawyers): huntsvilleinjurylawyers.com

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

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