Growing Your Retail Roots: Social Media Strategies with Crystal Vilkaitis

Independent retailers struggle with declining foot traffic, social media overwhelm, and marketing fatigue. But what if there was a way to turn things around? In this episode, Pete Mohr sits down with social media expert Crystal Vilkaitis to uncover strategies that help retailers grow their business, connect with customers, and increase sales.

What You'll Learn:

→ The best ways to use social media to attract loyal customers

→ How to get your customers to post about your store

→ Why paid advertising still works for independent retailers

→ How to create events that actually bring in foot traffic

→ The power of the "5-Mile Famous" strategy for dominating your local market

Guest Info:

Crystal Vilkaitis – Founder of Rooted in Retail

Website: rootedinretail.com

Instagram: @rootedinretailhq

Special Offer for Listeners:🚀 Save $1,000 on Evolve Conference tickets! Use code PETE at rootedinretail.com/evolve

📩 Connect with Pete:

Email: [email protected]

Website: Shoetopia

Podcast: The Footwear Retailer Podcast

Running your business shouldn’t mean running yourself into the ground.

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The shift starts here.

This episode of The Footwear Retailer is proudly sponsored by the National Shoe Retailers Association.

NSRA supports independent footwear retailers with tools, connections, education, and resources to help you run a stronger business. 

To learn more about the benefits of membership or to sign up, visit:
https://www.nsra.org/page/benefits

Pete Mohr is a longtime footwear retailer, business coach, and owner of two Shoetopia stores in Ontario, Canada, helping business owners build stronger companies that support a better life. 

To learn more about Pete's programs and coaching or to book a free initial chat about your business goals, visit:
https://pete-mohr.com/