Guy Powell - The Marketing Machine Model - EP 178

Guy Powell - Founder of ProRelevant and author of books on marketing, talks to Peter and Kathleen about his Marketing Machine model for analyzing market success. He explores post-Covid marketing trends and insights on the secrets of success. https://prorelevant.com

The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com  [email protected]

https://karytechsolutions.com  [email protected]

Timeline 02:55 Marketing ROI

04:53 Statistics and Success

06:25 Short-term vs long-term outlook 1

0:10 Marketing goods with long lifetimes

11:10 High consideration products

12:00 Guy’s books

12:35 Post covid marketing machine

13:15 Consumer behaviour changes post covid

13:20 Changes in purchase behaviour

13:50 Changes in media consumption

14:00 Changes in response behaviour

15:26 QR codes in ads

16:53 Confidence in ability to return online purchases

18:00 Decline in radio listening

18:42 Print advertising

21:21 Challenges in data

24:45 Future marketing trends

25:35 The Metaverse – virtual and augmented reality

28:32 Secrets of success