About this episode
In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Haylin Alpert from Core Principles Personal Training (https://www.coreprinciplespt.com/). They dove into the unique business model that’s helping Haylin earn $300k from a space under 600 sq ft.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Haylin
(3:48) What is Core Principles Personal Training?
(6:51) Refining the gym business over time
(16:31) Haylin's unique model
(19:34) Packaging and pricing
(22:39) Evolving the sales process
(31:49) What's next for Core Principles Personal Training?
(39:32) Marketing strategies
(44:29) Staffing
(45:43) Lead nurture and class scheduling
(53:30) Final advice from Haylin
(57:51) Where to go if you want to find Haylin
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