Hacking the game of dealership “attention” and going viral | Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group where we discuss: How he's hacking the game of dealership attention by creating viral videos for his dealership, Getting on General Motor's radar and landing one of the biggest cameos in automotive, and his next big idea for automotive content. This episode of the Car Dealership Guy Podcast is brought to you by: Edmunds - Premier is a solution from Edmunds that connects you with in-market shoppers when, where, and how they want to connect. Learn more at https://edmu.in/49xHsQg Dealer Pay – Designed to increase, productivity and customer retention, Dealer Pay is a "dealer-specific' payments acceptance solution with over 25 years of experience as a trusted payments partner for dealerships across the US. Contact Julie today - [email protected] or 636-442-4901. Car Dealership Guy News - The #1 source for concise and unbiased car industry news. Stay informed with the most relevant and interesting stories by visiting https://news.dealershipguy.com/ Interested in advertising with Car Dealership Guy? Drop us a line here Interested in being considered as a guest on the podcast? Add your name here Topics: (00:00:00) - Intro (00:00:45) - Catching up with Nathanael (00:06:42) - Nathanael’s background and career in content (00:12:02) - How do you measure the success of your content? (00:16:26) - Do you put any paid spend on your content or is it all organic? (00:17:57) - How do you execute on creating content? (00:20:21) - How do you measure the success of short and long-term campaigns? (00:24:17) - At what point does a dealership need to bring on a content person? (00:25:38) - Do strive to go viral in your content? (00:29:56) - Has there been a specific campaign that’s been disproportionately successful? (00:32:10) - Creating a ‘The Office’ spoof for a Dealership (00:44:46) - What are the biggest mistakes dealers are making in the content game? (00:48:34) - What’s on your mind these days? Check out Car Dealership Guy’s stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.