HANNAH CHAPMAN - AI and Authenticity in Podcasting

Hannah Chapman is a Certified Financial Planner (CFP), Accredited Portfolio Management Advisor (APMA), and Chartered Retirement Planning Counselor (CRPC). She has over 18 years of experience in the financial industry and is the founder of both X-squared Wealth Planning and Expansive CEO, and co-founder of Expansive Visionaries Collective.

Marketing is about building authentic human-to-human connections. Many of us have heard of “Know, Like and Trust.” With the new era of AI upon us, how can we continue to nurture authentic relationships while also harnessing the power of AI?

In this episode, Hannah Chapman, CFP, APMA, CRPC, talks with Mark Savant, founder of Mark Savant Media and host of the After Hours Entrepreneur podcast, about why it's important to embrace AI now more than ever, and how AI can help you maximize your marketing dollars!

Key Takeaways:

1. Stay authentic to build trust.
2. Use AI tools but maintain a human touch.
3. Be consistent to build credibility.

What You'll Learn:

• How Mark first stumbled into using AI in his agency - and how it changed everything in his business
• Mark's favorite AI programs
• Why your personal brand and reputation have to be credible
• Why podcasting is the most efficient way to create online content
• Is AI going to be taking jobs? 
• Why you should embrace AI right now
• How AI can help prevent burnout

Timestamps:
04:19 From Writing to Podcasting
07:55 Podcasting Journey: Slow but Steady Growth
12:11 Creative Expression on Social Media
16:09 Opus Clips for Content Creation
17:18 Lack of Human Touch in AI Content
20:39 AI Investment Impact: Boosting Productivity
25:59 AI and Human Interaction
28:28 Business Visibility Strategies
32:54 Podcast as a Sales Tool
33:44 Burnout Prevention
37:59 Monthly Income Report: Building Trust
41:11 Testing Hypotheses for Marketing Success

Connect with Hannah Chapman:
Instagram | Facebook | LinkedIn
Website: www.hannahrchapman.com
Expansive CEO: www.expansiveceo.com/freegift

Receive your FREE 🎁 from [email protected], email codeword “Hannah”.

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📧 Email: [email protected]
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