
About this episode
Sizzlers, Mattel’s new motorized Hot Wheels, were supposed to be the top toy this Christmas. But sales have fizzled, leaving Mattel $30 million below target. For the last ten years, Mattel’s done exceptionally well by its investors, but now the toymaker is facing a stock price collapse. To keep up appearances, Mattel starts cooking its books—but the move may end up costing CEO Ruth Handler the company.
Elsewhere in Toyland, Hasbro’s facing an uncertain future. Kids are turning their backs on G.I. Joe and the company’s short on cash. As its rivals rush towards an electronic future, Hasbro risks being left behind.
Get every episode summarized
Each time Business Wars (Ad Free) publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Business Wars (Ad Free)

Macy's vs Gimbels - Last Store Standing
Business Wars (Ad Free)
Dec 18, 201922:57pending

Macy’s vs Gimbels - Wartime Wagers
Business Wars (Ad Free)
Dec 15, 201922:47pending

Macy's vs Gimbels - Diversify or Die
Business Wars (Ad Free)
Dec 11, 201925:32pending

Macy’s vs Gimbels - Showdown Over Manhattan
Business Wars (Ad Free)
Dec 9, 201920:44pending