Hervé Léger's Melissa Lefere-Cobb and Michelle Ochs on reviving the brand with ‘product, price and PR’

For Hervé Léger, the early aughts — and its big celeb-driven PR moments — are back.   “I wanted to be back in Us Magazine,” said Melissa LeFere-Cobb, division head of Hervé Léger, while discussing her plans to reignite the brand on the Glossy Podcast. She was referencing Hervé Léger’s original heyday, when the brand’s signature bandage dresses were a style staple for every “it” girl from Paris Hilton to Britney Spears. In 2021, three years after stepping into her role and getting the brand’s new products into the hands of stylist Law Roach and others with fashion influence, LeFere-Cobb’s wish came true. Celebs including Jennifer Lopez began re-embracing the brand, and Us, among other publications, took notice. “The bandage dress will always be a pillar” of Hervé Léger, said Michelle Ochs, who was enlisted by LeFere-Cobb to join the brand as creative director in June. Prior, she was one-half of the creative duo behind the fashion brand Cushnie et Ochs, before going solo via the Et Ochs brand in 2021. However, today, thanks in large part to the fresh eye that Ochs is bringing to its collections, Hervé Léger is much more than body-con minidresses — and it’s in growth mode. Together, LeFere-Cobb and Ochs are setting plans for product category and international expansion as they build toward the brand’s next great era.  This episode was recorded during a Glossy+ member event at the Hervé Léger showroom in the Empire State Building.