High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz

#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.

Amanda and Dave cover:

• How Amanda transformed her LinkedIn strategy to grow her following and engagement
• The impact of personal branding on social media and its role in business growth
• Creating a feedback loop to refine and improve content strategy

Timestamps

• (00:00) - - Intro
• (08:28) - - How to Use LinkedIn Video
• (11:56) - - Shifting from Twitter to LinkedIn
• (15:42) - - Developing a Clearer Target Market and Products
• (16:25) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
• (20:46) - - Why Your Content Strategy Must Be Focused
• (28:42) - - The Brand Pyramid
• (29:37) - - The Emotion Behind Branding
• (33:07) - - People Are What Matter In Branding Success
• (38:45) - - The Growing Creator Economy vs. Traditional Corporations
• (40:03) - - Creating Emotional Brand Connections for Growth Marketing
• (44:35) - - How Amanda Became a Fractional CMO
• (47:09) - - Why Amanda Looks to Alex Lieberman for Inspiration

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