Holiday Retail Cheer Spreads into the New Year | Expanding Value Addition | Australian Tea Masters to Manage World Tea Academy

HEAR THE HEADLINES – Holiday Retail Cheer Spreads into the New Year | Expanding Value Addition in the Tea Lands | Australian Tea Masters Will Manage World Tea Academy

| GUEST – Tastewise Marketing Communications Manager Lee Brymer

| FEATURED – Lee Brymer explains that human-centered AI enables client companies, including Tata, PepsiCo, Kellogg's, Campbell’s, Mars, Chobani, and McCain, to capture and distill insights to make informed decisions, develop innovative strategies, and secure a competitive advantage. Our conversation draws on a 52-page report, “Flavor Beyond Intuition: Top Flavor and Ingredient Trends for 2024”. The report is available online at no charge.

Flavor Beyond Intuition: According to Lee Brymer, when it comes to experimentation in flavor in general, most people aren’t really willing to go too far away from what they know. “They want a taste of something new. They want that sense of adventure, that sense of exoticism, but often aren’t willing to, you know, pay money for something that they’re not sure is in line with what they’re looking for. The pumpkin spice or the apple brown sugar people, whether they know it or not, they relate to the spice in there. There’s the cinnamon, the cardamom, maybe nutmeg, so that’s where it comes in. That’s a great point when it comes to marketing, right? That might be something that consumers don’t know about. And it would be a big risk and probably a miss for a big brand to adopt something like that. But it works if they label it as something much closer to home, something that people already know about. 

Brymer joined Tastewise as a food and beverage insights advisor in 2022, advancing to senior consumer insights consultant before he was named marketing communication manager last fall. 

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