How a Focus on Pricing Optimization is Helping Organizations Rock B2B Commerce

In this episode of the Futurum Tech Webcast, Interview Series, my guest John Bruno, the VP of Strategy for PROS, and I are having a conversation about the ever-changing state of B2B commerce. Today's business customers are expecting more and more from companies in terms of not just product quality, but also customer experience. And a large part of customer experience is providing compelling offers in a way that is fast, consistent, easy, and transparent, and offering relevant prices to make the ordering process an efficient, hassle free one. That's a lot to ask at the end of a global pandemic. The good news is that smart technology solutions exist that can help.

Our discussion centered on the following:

• Trends in the industry, including our research in the 2020 B2B Digital Buyer's Journey, indicating that some 80% of B2B buyers have eliminated traditional buying cycles and 63% said their business and tech requirements would never go back to pre-pandemic levels.
• The shift in customer expectations over the course of the last eighteen months and how this has impacted what we're seeing in the digital buyer's journey.
• Challenges organizations face with their omnichannel ecommerce strategies.
• The nuances that organizations must navigate with their pricing strategies.
• The critical role that pricing plays in successful ecommerce strategy.
• How prices can prices be delivered so that buyers can have the best experience possible transacting via eCommerce
• The shift by PROS to SaaS offerings as part of their platform and how PROS Smart Price Optimization and PROS Smart Configure Price Quote are being used by savvy customers.

John shared some customer success stories as part of our conversation, illustrating the PROS platform in action and the specific ROI customers using pricing optimization technology are realizing.

Background research: https://futurumresearch.com/research-notes/pros-launches-new-saas-editions-of-pricing-platform/

Futurum PROS report: https://futurumresearch.com/research-reports/how-ai-price-optimization-can-play-a-significant-role-in-both-business-growth-and-customer-experience/