How AI is changing content marketing with Ryan Law

In this episode of The Craft, our host Rachel Westbury welcomes Ryan Law, VP of Content at Animalz — a content marketing agency for SaaS companies, to discuss how AI is changing content marketing. 

Ryan shares his winning content marketing strategy, and explains the importance of knowing your audience. 

As Ryan says, “I almost never write for keywords. I never care about traffic. I write for a very small, very precise audience. And when they find us, they talk about us, they care about us, and they are quite interested in working with us as well.”

Listen as Rachel and Ryan discuss keyword-free content marketing, embracing emerging technologies, and bringing your passions into your profession. 

Guest-at-a-Glance

• Guest name: Ryan Law
• What he does: He's the VP of Content at Animalz.
• Company: Animalz
• Noteworthy: Ryan is a content marketer that’s worked with companies including Google, GoDaddy, Clearbit, Wistia and Algolia. He’s also the author of two novels, the host of the Ash Tales podcast, and the guitarist for The Schrödinger Effect.
• Where to find Ryan: Website | LinkedIn