How AI Is Quietly Deciding Which Med Spas Win and Lose with Aesthetics Marketing Expert Michael Antosy | EP 81

What if finding a trustworthy med spa was as simple as asking ChatGPT or Gemini? 

AI search is flipping the entire medical aesthetics industry upside down, and what it's exposing might make you rethink where you're getting your next treatment. The clinics showing up first aren't always the safest ones.

Host Dr. Kate Dee sits down with Michael Antosy, a marketing expert with 15 years in aesthetics, to spill the secrets the industry doesn't want you to know. 

They dive straight into the messy stuff: champagne-fueled Botox parties that violate consent laws, fake board certifications plastered on websites, and HIPAA violations happening in plain sight on Google reviews.

Chapters:
00:04:47 - Did Google Just Rewrite the Rules for Med Spa Search?
00:09:36 - Why Doctor-Written Content Wins in AI Search
00:11:37 - What Patients Are Really Asking AI Before Booking
00:15:55 - How AI Decides Who Is Trustworthy
00:17:21 - Why Provider Bios Matter More Than Ever
00:20:14 - Reviews as Trust Signals
00:24:44 - HIPAA Review Mistakes That Can Get You in Trouble
00:29:14 - The Legal Risks of Botox Parties
00:34:54 - ADA Compliance
00:39:28 - How AI Could Make Med Spas Safer for Patients

You'll discover why some clinics dominate AI searches while legitimate doctors get buried. Michael breaks down Google's "helpful content update" and the EEAT framework in words you'll actually understand, so you can spot the difference between a licensed professional and someone running an illegal operation.

If you've ever felt uneasy about a med spa that looked perfect online but something felt wrong, they help you connect the dots. By the end, you'll know exactly what to ask AI to find a safe, qualified provider near you. 

Listen and Learn how to use AI search as your safety net and avoid the med spas putting profit over patients.

Connect with guest: @michael.myadvice

Find or Get Your Medspa Certified: https://medspaboard.com/

Grab Your Copy of Medspa Mayhem the Book Today: HERE

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MORE FROM DR. KATE DEE

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Learn about The MedSpa Board — the national registry that verifies legally compliant, doctor-led med spas.

Find a certified provider near you → MedspaBoard.com

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GLOW Medspa - Seattle, WA: https://glowspaseattle.com/

Disclaimer:  This podcast is for educational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider before any aesthetic procedure.

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