How B2B Marketers Are Actually Using AI for Content

#278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how their teams work. Each finalist from the Exit Five x Walnut AI Sessions takes the (virtual) stage to demo their workflow, share results, and answer questions from the judges.

Here’s what you’ll hear:

• Jillian Hoefer’s “content concierge” GPT trained on proprietary research to surface stats, quotes, and data for blogs, sales decks, and thought leadership
• Jake Heap’s workflow using Meshy + VEO 3 to turn a simple mascot into animated 3D brand characters in minutes
• Jessica Lytle’s no-code ROI calculator built in Lovable that sales reps now run live on calls to build business cases
• Ugi Djuric’s high-volume content engine that scrapes industry news and sales call transcripts, then uses AI to summarize, generate content ideas, and even score leads
• Anton Ruis’ AI-powered buyer brief builder that pulls real-time economic data and tailors sales messaging to specific personas

It’s part workshop, part competition, and packed with creative, tactical ways to put AI to work in B2B marketing today.

Timestamps

• (00:00) - – Dave kicks off in a tux
• (02:53) - – Record-breaking registrations
• (03:31) - – Meet the judges: Benny & Jess
• (08:19) - – Jillian’s “victim of repurposing” intro
• (08:59) - – Building a “content concierge” GPT from research data
• (10:23) - – Injecting stats + quotes into blogs and decks
• (14:19) - – How one report fueled 9+ months of content
• (19:19) - – Jake on bringing AI into marketing ops
• (20:42) - – Turning a mascot into a 3D character with Meshy
• (21:27) - – Animating it in VEO 3 (no designer needed)
• (24:42) - – Cutting animation time from weeks to minutes
• (31:22) - – Jessica builds a no-code ROI calculator in Lovable
• (34:31) - – AEs use it live on sales calls
• (35:15) - – Adding benchmarks + transparency to ROI math
• (42:33) - – Ugi’s AI engine scrapes + summarizes industry news
• (44:50) - – Training custom GPTs on expert insights
• (51:30) - – Anton’s real-time buyer briefs from economic data
• (54:05) - – Tailoring briefs for CROs, enablement, PMMs
• (57:49) - – Judges crown the winning use case + Dave’s wrap-up

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.

Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.

Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit compoundgrowthmarketing.com and tell them Dave sent you.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more