How Content Can Dramatically Increase Referrals & Repeat Business

So you want more leads for your law firm? Let's talk about the role content marketing plays in that.

Okay, so we're talking about your website, social media, blogging, a lot of these things that you

know hopefully you're doing them. And you want to see those things generate leads. Well,

if you've been listening to our content for a while, you might know where I'm going with this.

And that is that content marketing is often not going to actually create leads in the way you

might be thinking. Okay, content marketing is not necessarily going to always make a huge impact

in people finding you online. It will play a role in that. Okay, but to be honest with you,

some of the lowest hanging fruit there, even though it costs money is running ads and doing some

of those things. But when you when you talk about creating content marketing to be found on

search engines and things like that, most law firms are doing that, right? So it's kind of hard

to jump to the top of Google rankings, just because you're creating a few blogs or posting on

social media. But here's the good news. Well, we've actually found the number one place that your

content marketing will generate leads 100% of the time, regardless of how much content marketing

your competitors are creating is actually in more referrals. And those are the best kinds of

clients, right? Well, we have actually found over the years is even though you might get a lot of

your business from referrals, there are so many more referrals out there. And there's more repeat

business opportunities out there as well. Then you might even realize most firms are getting less

than half of the referrals that they're willing to that they're typically able to get. They're

actually studies that back that up. And so what we have found is that the number one source of leads

from your content marketing is referrals because your content marketing is keeping you in touch with

your existing network, your existing list and 100% of the time when we put content marketing in place,

we see referrals go. The law for marketing minute is brought to you by spotlight marketing and

branding where we help solo and small offers get more clients and better clients. If you want

more details visit growmylawfromfast.com