How Footwear Stores Can Become Five-Mile Famous with Kody Fitzjerrells

Want more customers walking through your door? This episode is a masterclass in marketing for independent shoe store owners. Pete is joined by Kody Fitzjerrells, founder of Omni Digital Group, to unpack the biggest marketing mistakes retailers make—and how to fix them.

💬 You’ll hear about:

→ The "Five-Mile Famous" strategy that puts your store in front of the right people
→ What most retailers get wrong about Meta ads
→ Why 59% of your customers only shop with you once
→ How to use your customer database to drive repeat traffic
→ Video content strategies anyone can start using this week

📌 Connect with Kody Fitzjerrells

Website: https://www.omnidigitalgroup.com

Linkedin: https://www.linkedin.com/in/kodyf

 📌 Connect with Pete Mohr

Website: https://simplifyingentrepreneurship.com

 The Footwear Retailer Podcast: https://www.youtube.com/@thefootwearretailer

Running your business shouldn’t mean running yourself into the ground.

The 10 Laws for Moving from Operator to Owner is a free downloadable guide to help you systemize your operations, empower your team, and actually enjoy the business you’ve worked so hard to build.

Grab your free copy now at simplifyingentrepreneurship.com/laws.
The shift starts here.

This episode of The Footwear Retailer is proudly sponsored by the National Shoe Retailers Association.

NSRA supports independent footwear retailers with tools, connections, education, and resources to help you run a stronger business. 

To learn more about the benefits of membership or to sign up, visit:
https://www.nsra.org/page/benefits

Pete Mohr is a longtime footwear retailer, business coach, and owner of two Shoetopia stores in Ontario, Canada, helping business owners build stronger companies that support a better life. 

To learn more about Pete's programs and coaching or to book a free initial chat about your business goals, visit:
https://pete-mohr.com/