How He Went From Homeless To Making $60M/Yr | Alex Vela E516

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From sleeping in a car to running a $60M brand in just two years—Alejandro Vela’s story doesn’t even sound real.

In this episode, Rich sits down with Alejandro (El Barbas Hats) to break down how he went from failed restaurants, tow trucks, and street food hustles to building one of the fastest-scaling hat brands in the world. From selling at swap meets to collabs with Mexico’s biggest artists and $1.3M drops in minutes—this is the blueprint for turning nothing into everything.

They cover:

How eight failed businesses became the foundation for a $60M empire
The exact moment he went from homeless to unstoppable
Why hats became the ultimate scalable fashion product
How he used TikTok to test, market, and blow up his brand
The mindset shift that turned every failure into fuel
If you’ve ever felt like you were too far behind, this episode proves you’re one decision away from a whole new life.

Let’s get it.

Connect with Rich on Instagram: @rich_somers