How Hearing NO in The Sales Process Will Lead to More Sales: From Andrea Waltz Author of Go For No

In this episode of the Big Success Podcast, Andrea Waltz, shares her groundbreaking approach to success through rejection. She explains how shifting your mindset about the word no can open the door to more yeses and greater achievements. Waltz recounts the origin of the Go for No philosophy, the challenges she and her co-author faced in bringing their book to success, and why top performers view rejection as the beginning of the process rather than the end. Packed with actionable insights, this conversation will change how you approach sales, business, and personal growth.

About Andrea Waltz:
Andrea Waltz is a bestselling author, keynote speaker, and expert on overcoming fear of failure. As co-author of Go for No! Yes is the Destination, No is How You Get There, she has helped countless professionals redefine success by embracing rejection as a stepping stone to achievement. Through her workshops and talks, Waltz teaches individuals and organizations how to increase their courage, take more risks, and ultimately achieve greater results. Her work has been featured in top business publications and has influenced sales teams and entrepreneurs worldwide.

Learn more here: https://www.goforno.com/

Watch the full episode: https://youtu.be/Ms-VECgdPgQ?si=9UGzXch020wtwqKx

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.

Please click here to learn more about Brad Sugars: https://bradsugars.com/

Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook