How Julissa Prado Built @RizosCurls & What She Looks for in Creators [Creator Currency Ep. 17]

In this conversation, Julissa Prado shares her inspiring journey of building Resource Curls, a hair care brand focused on embracing natural textures. From her early passion for hair styling to creating her own products in her kitchen, Julissa discusses the importance of community, authenticity, and the challenges of entrepreneurship. She emphasizes the role of grassroots marketing and the power of social media in growing her brand, as well as her commitment to social justice and cultural representation. Julissa's story serves as a testament to the impact of following one's passion and the significance of building a brand that resonates with personal values and community needs.

You Can Follow Julissa Here:

Instagram: Rizos Curls: @RizosCurls https://www.instagram.com/rizoscurls/?hl=en
Julissa Prado: @Julissa_prado https://www.instagram.com/julissa_prado/?hl=en

TikTok: Rizos Curls: @rizoscurlshair https://www.tiktok.com/@rizoscurlshair?is_from_webapp=1&sender_device=pc
Julissa Prado: @julissa_prado https://www.tiktok.com/@julissa_prado?is_from_webapp=1&sender_device=pc

Website: https://rizoscurls.com/

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This Episode can be seen on YouTube: https://youtu.be/bo7FvBpKP8w