How Kim Hassold Built a Bold Art Brand: Style, Strategy & Success as a Full-Time Artist

In this inspiring episode, we chat with Kim Hassold, a bold and vibrant mixed media artist known for her colorful compositions, expressive characters, and unapologetically playful style. Kim shares how she transitioned from oil painting to acrylics and mixed media—and how embracing her “messy and impatient” nature led to a signature style that truly reflects her personality.

We dive into:

• Kim’s Artistic Process: From early oil painting days to her fearless experimentation with color and media

• Marketing and Business Growth: How she grew a loyal audience on Instagram and built a thriving art business while working full-time

• Email Strategy: The power of early access drops and engaging newsletter content

• Selling Art: Her journey through local shows, online galleries, and how she’s learned to say no to the wrong opportunities

• Artist Advice: Why building community, knowing your audience, and staying true to your style matter most

Kim also offers real-talk advice on pricing, building consistency, and diversifying income through prints and collaborations—without sacrificing your creative joy.

Whether you’re just starting your art journey or looking to level up your business, this episode is packed with practical wisdom and colorful inspiration.

https://www.kimhassold.com/

https://www.instagram.com/kimhassold/

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