How Law Firms Are Getting More Value From Their Own Lists

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📧 How are law firms getting more value from their own email lists in 2026? In this episode of Law Firm Marketing Minute, Marc Cerniglia explains why email is far from dead and why many law firms are sitting on one of their most valuable marketing assets without fully using it. Marc breaks down why consistent, value-driven communication works, how firms can stay top of mind without annoying their audience, and what solo and small law firms should rethink if they want better engagement, stronger relationships, and more predictable growth in 2026.

📌 Key Takeaways:

• Why email continues to deliver strong returns for law firms
• How value-first messaging keeps audiences engaged
• What law firms should focus on to maximize their existing contact lists

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