How magazines can find digital success with Matt McGregor and Thomasin Sleigh

Digital magazines offer a unique opportunity for editorial teams to reach a wider audience than ever before. But finding success with a digital magazine requires careful planning and thoughtful execution. So how can editorial teams find digital success? 

In this episode of The Craft podcast, our host Rachel Westbury welcomes Matt McGregor, Director of Content at Shorthand, and Thomasin Sleigh, Senior Editor at Shorthand. 

They discuss the differences between print and digital content, how to build a content strategy that takes both formats into account, and the importance of putting your audience first — from content design, to user experience, and everything in between. 

They also dive into the challenges and opportunities that editorial teams face, and share their advice on managing all aspects of a digital magazine. 

Guests-at-a-Glance

• Name: Matt McGregor & Thomasin Sleigh
• What they do: Matt is the Director of Content at Shorthand, and Thomasin is a Senior Editor at Shorthand.
• Company: Shorthand
• Noteworthy: Matt used to manage a small nonprofit that worked in copyright, and he dealt with different aspects of the publishing industry. Thomasin's background is in arts, and she has worked in galleries and communication roles.
• Where to find them: Matt's LinkedIn | Thomasin’s website