How Mercedes-Benz Stadium Created a Blueprint For Modern Sports Venues

Today's podcast analyzes the business and venue model of Mercedes-Benz Stadium in Atlanta, Georgia, site of the 2025 College Football Playoff National Championship. I break down how Atlanta Falcons and Atlanta United owner Arthur Blank created a blueprint for stadiums across the country with Mercedes-Benz Stadium. I also explore the stadium's finances, revenue-sharing agreements, operational deals, its unique design, and much more. Enjoy!

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