How Moonwalk Fitness is Gamifying Health with Crypto Incentives

Caitlin Cook, Head of Growth at Moonwalk Fitness, shares how their product is gamifying health, leveraging Web3 technology and offering crypto incentives to get you moving. She also shares how they're targeting non-crypto native users in an effort to achieve mainstream adoption.

Key Takeaways: 

• How you can join their steps challenges, deposit crypto like USDC or Solana and earn rewards for staying active

• Strategies for integrating crypto technology into mainstream consumer applications

• Ways they're engaging NFT and token communities

• Future AI integration possibilities within gaming

Guest Bio: Caitlin Cook is Director of Growth at Moonwalk Fitness, a gamified fitness accountability tool built on Solana. After starting her career in finance at Deutsche Bank, Caitlin transitioned to crypto in 2020 to spearhead the creation and development of a crypto education platform for RIAs, family offices, and other institutional allocators. In June, 2022 Caitlin dove into DeFi full-time, becoming Head of Communications and Marketing for Hxro Labs, a core contributor to the derivatives and betting infrastructure project Hxro Network.

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The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!

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