How new technology is transforming storytelling with Eva Domínguez

In this episode of The Craft, Shorthand’s Dawn Murden chats with Eva Domínguez, Director at Immersive Creatures. 

Eva shares how to use technologies like augmented reality (AR) and 3D tools to create immersive stories. As Eva says, “You can go big depending on the resources you have, but you can start small [...] so you learn the language, what works, and what doesn't work.”

Listen as Eva and Dawn discuss the importance of trying new technologies to differentiate your brand, give value to your community, and tell stories in new ways.

Guest-at-a-Glance

• Name: Eva Domínguez
• What she does: Eva is the Director at Immersive Creatures
• Company: Immersive Creatures
• Noteworthy: Eva is a digital and immersive content expert, AR producer, and scriptwriter who has worked in the digital field for more than 20 years. She also holds a PhD in Immersive Journalism.
• Where to find Eva: LinkedIn | Personal website