How Outrageous Advertising and Direct Response Drive Massive Customer Growth
About this episode
In this episode, Bill Glazer reveals how he turned a Baltimore menswear store into a direct response marketing powerhouse and went on to co-found the Glazer-Kennedy Insider Circle. You will hear the story behind his first outrageous advertising campaign, why copying your own industry keeps most entrepreneurs stuck, and the real math behind using a book to add 4,500 new members at $60 per month.
Join Ben Glass as he unpacks Bill's proven frameworks for testimonials, endorsed mailers, and customer acquisition. If you want to stand out, convert more customers, and build a business that compounds over time, this episode is a must-listen.
Get every episode summarized
Each time Dan Kennedy's Magnetic Marketing Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Dan Kennedy's Magnetic Marketing Podcast
How to Become Uncopyable: Build an Unfair Advantage
Dan Kennedy's Magnetic Marketing Podcast
Entrepreneurs' Self-Sabotage And Breakthroughs
Dan Kennedy's Magnetic Marketing Podcast
Transforming An Ordinary Business Into An Extraordinary Wealth Producing Asset
Dan Kennedy's Magnetic Marketing Podcast
Helping Clients Zero In On The Big Idea For a Product/Service
Dan Kennedy's Magnetic Marketing Podcast