How Podcast Networks and Cross-Promotion Drive Discoverability with Alan Seales

Many independent podcasters find that podcast discoverability is their biggest hurdle, often feeling like they are shouting into a void. In this episode of Podcasting Unlocked, Alesia Galati explores the world of podcast networks with Alan Seales, the co-founder of the Broadway Podcast Network. We explore how being part of a niche network can provide the cross-promotion and community support you need to thrive. Plus, they dive into a game-changing tip for using AI in podcasting to ensure your automated content stays accurate and reliable. This week, episode 275 of Podcasting Unlocked is about how podcast networks and cross-promotion drive discoverability! 

Alan Seales is a Webby Award-winning Broadway producer (The Wiz, Is This A Room, Dana H), co-producer of the Museum of Broadway, and a professional photographer and videographer. As the original Global Lead for Talks at Google, Alan unified the program internationally and interviewed icons like Morgan Freeman and Matthew McConaughey. The CTO and co-founder of the Broadway Podcast Network, he created the first Google-produced podcast and hosts The Theatre Podcast with Alan Seales while producing over 50 other shows.

In this episode of Podcasting Unlocked, Alan Seales is sharing the benefits of podcast networks and actionable steps you can take right now to use AI ethically and morally to help create podcast assets. 

Alan and I also chat about the following: 

• Leverage the Network Advantage: Discover how joining a podcast network can solve the "lonely creator" problem by providing built-in cross-promotion and access to an established audience that already loves your niche.
• The "Zero Guesswork" AI Prompt: Learn the #1 rule for AI in podcasting: always instruct your tools to "only use verified facts" and "not guess." This simple addition to your prompts saves hours of fact-checking and protects your brand's integrity.
• Cross-Promotion that Actually Works: Move beyond simple shout-outs. Alan explains how networks facilitate "feed drops" and guest swaps that create meaningful audience engagement across multiple shows.
• Position Yourself as a Thought Leader: Understand how a strategic network affiliation can boost your credibility, making it easier to land high-level guests and secure podcast monetization opportunities.

You don't have to grow your show in isolation. Whether you’re looking into networks or refining your AI workflow, intentionality is the key to longevity. This week, take a look at your AI prompts—are you telling your tools to be fact-based, or are you letting them guess?

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

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