How Product Marketers Can Leverage AI with Yi Lin Pei

A behind-the-scenes example of AI in action during a product launch The mindset and skills product marketers need to thrive in an AI-enhanced environment Yi Lin doesn’t just theorize—she shares frameworks, lessons, and specific tools she’s used in the field.

 

You’ll leave this episode with a more grounded perspective on what’s possible, what’s practical, and what’s still hype.

 

🚀 Why this episode is worth your time: We’ve all heard the headlines: “AI will replace marketers,” “Prompt engineering is the new Excel,” “You need 12 tools to stay competitive.” But what does that actually mean when you’re writing a launch deck, building a value prop, or trying to educate sales? Yi Lin helps demystify the chaos and gives PMMs a way to step into AI strategically, not reactively. She brings experience from working in early-stage startups and growth-stage teams—and now coaches PMMs on how to uplevel their careers in a rapidly evolving landscape. Her insights are grounded, honest, and focused on value over novelty.

🧠 Who this episode is for: Product marketers feeling overwhelmed by the AI tools explosion PMMs looking to streamline content creation, research, and positioning Leaders trying to enable their teams with AI without burning them out Job seekers aiming to stay competitive with evolving tech Anyone who wants to make smarter, faster marketing decisions with AI If you’re looking for a “how-to” conversation that blends curiosity, practicality, and a little inspiration—this episode hits the mark. You’ll come away with not just tool recommendations, but a framework for thinking about AI’s role in your product marketing strategy.

 

🎧 Porter’s Product Marketing Podcast features deep-dive conversations with the sharpest minds in B2B SaaS. We break down what works (and what doesn’t) when it comes to launches, positioning, cross-functional alignment, and the future of the PMM role.

 

📰 Want more frameworks, insight, and inspiration—straight to your inbox? Subscribe to Porter’s PMM Posts → https://porterspmmposts.substack.com