How Rachel Blistein created Original Moxie

When Rachel Blistein couldn't find hair products that worked for her curly texture, she took matters into her own hands. Mixing formulas in her kitchen, she launched Original Moxie. It’s a hair care company rooted in Ypsilanti, Michigan, focused on sustainability while celebrating diverse hair types.

In addition to the non-toxic and environmentally friendly ingredients, Blisten decided to ditch the plastic containers. That was right before the COVID pandemic. She described her research into sustainable alternatives as "falling down a rabbit hole."

“It was just really a personal desire to shift to a more sustainable solution. I wasn't thinking about increasing our profits,” Blisten said. “I was just hoping we'd break even, in the transition.”

Listen to the interview to hear more about the ups and downs of growing a values-driven beauty brand rooted in Michigan. 

You can learn more about Original Moxie here.

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