How Red Bull Uses Sports to Sell 12 Billion Energy Drinks Each Year

Today's podcast uncovers the unique business model of Red Bull and how the brand uses sports to sell 12 billion cans of its energy drink each year. I'll break down the company's origins, explore its numerous sports investments, and show you why Red Bull is really a marketing company, NOT an energy drink company. Enjoy!

 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.