How's your awareness of your employees? The secrets in this episode.

Leadership is Awareness. Awareness of Self, Awareness of Others, and Awareness of Business. But, do you have an awareness of your employees' needs? Do you know where they sit emotionally? This all plays in to how your company functions and the results... and PROFIT that you realize from their actions.

In this episode, we dive deep in to understanding the psychological needs of your employees and how to use this awareness to maximize their experience and the performance of your company. It also helps to understand where your customers sit on this hierarchy when working with them for the same reason - getting things done that are mutually beneficial and fulfill their needs/overcome their challenges.

Main Topics

01:33 Maximize your people with the Five Categories of Needs

04:25 Compete on this… not salary or benefits!

05:37 Bottom need #1

07:57 Next need #2

11:27 Half-way – Need #3

13:51 Getting to the top needs, #4

14:46 Use these two things in your business and see MAJOR changes from Dale Carnegie!

17:58 Need #5

19:56 Secret need… #6

22:16 What level are your employees?

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