How Sammy Robinson Built the Cult Brand One Mile (With Her Own Savings)

You know that dream of starting something on your own... but the money part feels impossible? Sammy Robinson did it anyway. At 22, she took the savings most of us would use for a house deposit and built One Mile, the self-funded fashion label that’s become everyone’s quiet-luxury obsession (and yes, even Kendall Jenner’s worn it). In this episode, Victoria finds out how Sammy went from filming in her bedroom to running two Sydney boutiques and a multi-million-dollar label she still owns outright. They dive into how she built operations before the hype, the viral moment that changed everything, and the very unglamorous money lessons behind building a sustainable brand that actually makes money.

In this episode:
💼 How Sammy turned savings into a self-funded fashion empire
💼 The money strategy that made One Mile profitable from day one
💼 How a Kendall Jenner sighting turned into global demand
💼 The advice from her dad that still shapes her money mindset
💼 How she built a “quiet luxury” label that’s anything but quiet
💼 What she wishes she’d known before spending her first $100k

SAMMY'S LINKS: Follow Sammy on Tiktok and shop One Mile.

Join our Facebook Group AKA the ultimate support network for money advice and inspiration. Ask questions, share tips, and celebrate your wins with a like-minded crew of 300,000+.

And follow us on Instagram for Q&As, bite-sized tips, daily money inspo... and relatable money memes that just get you.

Acknowledgement of Country By Nartarsha Bamblett aka Queen Acknowledgements.

The advice shared on She's On The Money is general in nature and does not consider your individual circumstances. She's On The Money exists purely for educational purposes and should not be relied upon to make an investment or financial decision. If you do choose to buy a financial product, read the PDS, TMD and obtain appropriate financial advice tailored towards your needs. Victoria Devine and She's On The Money are authorised representatives of Money Sherpa PTY LTD ABN - 321649 27708, AFSL - 451289.

 

See omnystudio.com/listener for privacy information.