Skip to content
TrackPodcasts
technologyApr 9, 202635:12pending

How SharkNinja Keeps Going Viral

About this episode

Mark Barrocas is the CEO of SharkNinja, a company that sells everything from vacuums, to blenders, to beauty products. Mark’s problem is this: How do you invent new products that people want to rave about on social media? 

In this episode, Mark explains: 

  • How SharkNinja finds product ideas
  • The tradeoffs at the heart of product development
  • How the Ninja Creami became a viral hit
  • Why some products fail and others succeed. 

Connect with us:

See omnystudio.com/listener for privacy information.

Get every episode summarized

Each time What's Your Problem? publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.

Email me new episodes

Free for 3 shows. No card needed.

Hosts & guests

No transcript yet

This episode has not been transcribed. Request it and it moves to the front of the queue.

How SharkNinja Keeps Going Viral

What's Your Problem?

0:00
35:12

More episodes

More from What's Your Problem?

View all episodes →