How Small Businesses Can Use Social Media for Brand Awareness and Growth with Kelly Bigelow

Episode 23 with Frederick Dudek (Freddy D)

How Small Businesses Can Use Social Media for Brand Awareness and Growth with Kelly Bigelow

In this podcast episode of the Business Superfan Podcast, Kelly Bigalow from Diamond Arrow Media shares her digital marketing expertise, focusing on strategies for small to medium-sized businesses. She recounts her transition from the fitness industry to digital marketing, her experiences at GoDaddy and Yelp, and the evolution of her own company. Kelly highlights the importance of being listed on Google Maps and Yelp for local businesses and suggests starting with Facebook and Instagram for social media presence. She advises on content creation, starting with simple posts and building up to live videos, and the importance of authenticity in connecting with customers. Kelly also discusses leveraging personal networks to grow a new business page and the power of video testimonials in gaining consumer trust. She concludes with an offer of a free website audit for listeners, emphasizing the creation of superfans through effective marketing.

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