How Subaru Quietly Took Over the Northeast—And Lessons for Dealers from Its Billionaire Distributor | Ernie Boch Jr., CEO of Subaru of New England

Today I’m joined by Ernie Boch Jr., CEO of Subaru of New England. We go behind the scenes of his billion-dollar Subaru distribution empire, how he’s influencing Subaru’s design strategy, his #1 message to dealers facing the reality of tariffs—and much more. This episode is brought to you by: 1. CDK Global - CDK SimplePay is the only payment solution that's built into CDK solutions for unrivaled reliability and financial efficiency. To learn more or schedule a demo visit http://www.CDK.com/simplepay 2. Kenect - The platform auto dealers are using to gather reviews, generate leads, and improve their online reputation, all powered by AI. – @ http://www.kenect.ai 3. Nomad Content Studio - Most dealerships still get social media wrong—ignoring it, posting boring inventory photos, or handing it off to someone without a plan. Meanwhile, the dealer down the street is pulling millions of views and closing real car deals. That’s where Nomad Content Studio comes in. They’re the team behind dealers like Paragon Honda, Benzs & Bowties, and EV Auto. Nomad trains your videographer, guides what to film, then edits and posts across every platform for you. Want your dealership to be next? Head to http://www.trynomad.co Need help finding top automotive talent? Get started here: ⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠ Interested in advertising with Car Dealership Guy? Drop us a line here: ⁠⁠⁠⁠⁠⁠https://cdgpartner.com⁠⁠⁠⁠⁠⁠ Interested in being considered as a guest on the podcast? Add your name here: ⁠⁠⁠⁠⁠⁠https://bit.ly/3Suismu⁠⁠ Topics: 00:16 How did family legacy shape you? 01:37 Key moments in business evolution 05:59 Biggest auto industry challenges today? 07:45 What makes NE distribution unique? 19:43 How creativity impacts advertising strategies? 22:00 How to maintain OEM relationships? 24:10 Key lessons from Japan trips 30:32 Most promising auto tech innovations 32:07 Future of dealerships - predictions Check out Car Dealership Guy’s stuff: CDG News ➤ ⁠⁠⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠ This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.