How Synthreo Helps MSPs Sell AI (1061)

Callen Sapien, Co-Founder and CEO of Synthreo, joins the PitchIT 2026 series to discuss building an AI service practice for MSPs. Synthreo provides white-label, multi-tenant AI infrastructure that helps IT providers build, manage, govern, and bill for client-facing AI workspaces, workflows, and agents.

Guest: Callen Sapien

• Website: https://synthreo.ai/
• LinkedIn: https://www.linkedin.com/in/callensapien/

=== Chapters

• 00:00 PitchIT 2026 introduction and guest welcome
• 01:25 The MSP opportunity beyond ChatGPT and Claude
• 04:20 Introducing Synthreo’s AI platform for MSPs
• 07:15 Why Synthreo shifted to AI service delivery
• 09:25 Out-of-the-box, custom, and autonomous AI agents
• 12:20 White-label delivery and partner go-to-market support
• 15:05 Packaging AI workflows, agents, and recurring services
• 18:00 Synthreo AI and Builder: productivity versus automation
• 20:20 What MSPs misunderstand about AI adoption

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