How this Man Uses Storytelling on IG to Build His Furniture Business

I found Leif Abel, also known as ‘RevisionFurniture,' on Instagram, where he has a unique storytelling style to market his business. As the founder of ReVision Restoration, Leif has restored and sold over $500,000 worth of high-end furniture, and he uses storytelling on Instagram specifically to market his business.

I had him on the show to talk about how he crafts his videos, how he finds 'the story' in restoring furniture, and to learn about his philosophy of looking at cues from TV shows to make his content more interesting.

ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/38 

TOPICS FROM THIS EPISODE:

• Using perfectionism as a strength and making intentional decisions
• How to use cues from TV shows to make your content more interesting
• Walk through of several of his videos and how he made them

Connect with Leif Abel: https://www.revisionrestoration.com/

Follow Leif on IG: https://www.instagram.com/revisionfurniture/ 

Follow Heather on IG: https://www.instagram.com/heatherparady/ 

WATCH Episodes on YouTube: https://www.youtube.com/heatherparady