How To Authentically Shine By Building Systems In Your Business, with CEO of Fusion Claims Consultants Mr. Anthony Hynes!

0:30Hello everyone and welcome to another elite episode of the Get Authentic with Markish show. I'm your host Marcus Ogden on today's episode we're enjoying by my good friend Mr. Anthony Hines but before we bring up Anthony to the stage one thing one of our amazing sponsors fusion claims consultants which is oddly enough co-owned by Mr. Anthony Hines. See you know what let's bring them on down talk all about fusion claims consultants. Hey do it Anthony! Don't well how about yourself? Don't well, don't well. First question Anthony what does the word authentic slash authenticity mean to you? I think it means to me that you know it's being the best version of yourself whether you're in the best position or worst position right? Being who you are behind closed doors to the

1:33people that you you know could be strangers and it could be family members I think that is the core of what I strive to be. I think I've shared this before with you but it's the quote that I go by it's be yourself and original is always worth more than a copy so I will continue to be the best version of myself through the lens of you know how I expect people to treat me. I love this. Anthony is all about being yourself and the original is always worth more than the copy so well said. Anthony can you please tell our global audience a little bit about your backstory and then the work you're doing today with fusion claims consultants. So I you know fell into this industry a little by accident I was a manufacturer sales rep working in Maryland, Pennsylvania, Jersey, Delaware there's times I was in each state each day that industry was starting to have its

2:37struggles and a body of mine talked me into getting into this industry after rupture in my killies I couldn't no longer get on roofs so my boss at the time asked me if I was interested in supplements and I thought it was a weight thing so I was like yeah I guess I could shed a few pounds and he was like no no roof supplements and I was like what is that and you know the more I fell into it I've always been attracted to organized chaos I always love finding solutions solving problems being part of a team environment while doing so and so you know falling into it was a lot of data a lot of information but the thing that stuck out to me the most was the fractured relationships between the contractors and insurance companies really the adjusters and I I've built so many great strong relationships on both sides of defense that I kept looking at

3:38it like why are we arguing why is there a disconnect so I have spent the last decade building processes and systems that bring things together and more of a collaborative approach there's new reason to be resistant I teach everybody there's two forms of resistance there's the I don't I won't I can't I don't want to and there's hey help me understand how you arrive there I'm not seeing it the same way hey you know in order for me to be on the same page with you could you share you know a little bit more insight so you know my background would say you know I've always learned to come from a team environment my dad as a young football coach always told me you know playing with your heart but play for the team there is no I team I do believe that you know there there's never been a championship won in a team event with one player so you know I I really strive to put that into the culture that I've built here at Fusion and the culture is that you know I like to have a positive impact with contractors

4:39I'll meet day in and day out you know my goal is to leave them with a long lasting solution and not a band-aid you know Anthony you said some fantastic stuff that lasts segment around helping restoration contractors and insurance companies repair fracture relationships helping people in your industry create systems and processes but the last thing you said around making sure these companies understand that it's not just about doing something for the short term it's for the long term and building relationships with people with inside the industry is so important so Anthony you've been a client mine for years but we reconnected a couple weeks ago because you saw one of my posts on Facebook about how people in the insurance industry our episodes are doing about 50 to 60% better as far as more downloads than shows being released

5:40around the same time as them and now here we are talking about what you do let's talk a bit more about you know what you do for the contractors right please tell our audience how you help the contractors build systems because again ladies and gentlemen if you have something right if you don't have a system behind it it's hard to scale I was telling Anthony earlier we're gonna be getting spot we're gonna be doing some sponsorship partnership with prize picks which we're so excited about because prize picks is one of the more well-known sports betting apps in the country and we're gonna be doing some stuff with them around what we're doing and how we're gonna help people understand how fun you can have while playing this thing on the after just so exciting but again it comes back to systems our podcast has a system we record on Tuesdays and Wednesdays we publish at least four times a week we put out constant at least five days a

6:40week so on and so we're gonna take about all that we do but my point is that we have systems and now people like prize picks fantastic very well respected brands within their vertical are now attracted to us to do sponsorships and to do partnerships for that reason so what I'm saying ladies and gentlemen is that it's so important in any business to have systems so please Anthony tell our audience what do you do or how do you help your contractors build systems so I think the it really just starts with my background in restaurants right I've worked from the front of the house the back of the house me even a certified bartender it's something that some people do or do not know about me but you know I always wanted to learn every aspect of the restaurant business because I mean you can relate that to many industries and what I learned is if the front of the house is blaming the back of the house

7:44you have a separation right you have a disconnected system or process which means the customer experience is going to have a negative effect when you blame that the kitchen for a mistake maybe the front of the house made but with contractors what I've learned over the years just like all all contractors have to do and anybody else in the industry sometimes you got to fail in order to know how to proceed so you know with working with contractors it was a lot of question gathering and a lot of research right it's a lot of understanding of what are the the problems that they face one the number one things contractor space is cash flow you know it's like well how do you solve cash flow it is a far more money is it getting more jobs you know not necessarily it you got to have a strong system and process in place of how do you go out and service your clients and how do you collect on that and so you know with learning the difficulties contractor space I also had

8:46to understand is it from a insurance or retail side and it's a combination of both you can go out and sell retail you can go out and have an insurance job that you're facing with but if you don't have a good strong system and process in place it doesn't matter so I've said my time going in working with these contractors facing the same challenges they've faced right I started in a contractors office so I've I've lived and breathed the same problems they have faced from contract or from homeowners not one to pay I literally go on and had to go pick up a check and somebody went and paid a down payment for their wise new BMW and that was an all-group conversation I've seen people go on via washer jar with money that was supposed to be for the project so you know how we've taken that and put that into a system and process as we've helped remove the the pointless friction that contractors face right why take unnecessary steps why do something three times in a row when you could do it once so you know it comes

9:48down to insanity doing something over and over again expecting different results I've done it myself as a business owner where you try to do something over and over again you're like oh it'll be different next time not if you don't change anything if you don't put a better system or a better process in place so I think the one core value I've learned from systems and processes always look outside of your industry to get advice right people inside your industry face the same problems I have business partners I'll talk to and I feel stupid after a conversation I'm like I didn't even think about that and that is probably one of the best pieces of advice that I've gotten from multiple people in this industry is looking outside of my industry to understand how to better position our industry for long-term success long-term gain and I think it you know when it comes down to processes in systems you can have the best system in the world the best CRM but if you don't know how to utilize it which a lot of my clients don't know how to

10:49maximize their systems I think that's where you know the common common drop-off happens is when you don't understand the system that you have and you don't understand the process you have so what we do is get in with a contractor I learn their systems in process I don't try to teach them just my way right my way is not the only way but I try to understand their way and then from their position things to make things more fluid how to remove bottle necks you can can never remove 100% of bottle necks but you can definitely make the bottle necks a little bit more fluid and a little less more what's the word common so I would say that those are the probably the main factors you know Anthony this takes me back to Caden Premier Enterprises my construction company and I will tell you the biggest issue that we had was cash flow because as a commercial contractor you sometimes are waiting 30,

11:5260, 90 even sometimes 120 days to get paid and you have to chase people down it's time to get paid you had to learn to barter with your your suppliers and your truckers or your equipment or your sometimes even your people and so I was constantly always under big time stress because I was trying to worry about cash flow so this is a great conversation if you are struggling with cash flow then you might want to look at your systems because again that's where our problem slide was in the systems yes people did weight paying us that was annoying but we could have planned better if we would have had better systems in place to handle the growth that we were experiencing so this is fantastic by Anthony so Anthony we talked a lot about the contractor side you also have a platform that you created for the in consumer to educate them on information

12:53regarding projects they may need to have done or quotes they need to have done or get done or taken for job things of that nature can you please explain to our global audience a little bit more about your platform that you created for the in consumer and that we're on football is finally back and projects is bringing their best offer yet new users who suck will get a hundred dollars in line ups if you win your first final lineup that's right if you win your first final lineup you get a hundred dollars back in line ups and now prize pits is available nationwide so what are you waiting for lock it for kickoff because everyone everything is on prize picks did you know prize picks invented the injury reboot if a player in your lineup gets injured in the first half and doesn't return your lineup can still cash delve the app today and use code authentic to get a hundred dollars instantly in line ups if you win your first final lineup

13:58again download the app today and use code authentic to get a half of the dollars instantly in line us if you win your first final lineup prize picks run your game absolutely so you know I've spent a lot of time trying to solve whatever contractor and it really anybody in this industry is trying to figure out right how how to sell right how do you get people to buy and not everybody's somebody that's looking to buy and I want to take it a little bit further because I feel in my experience watching the end user be in the homeowner right we're all homeowners at the end of day adjusters are homeowners contractors are homeowners so how can I think of that person first before anything and one of my business partners had asked me like why do we wait for the contractor to bring a project to us versus going to the consumer and while I am licensed as a public

14:58adjuster I've never done a job as a public adjuster I it's not my cup of tea but the tool what I brought out is called one click scope and the goal of that is to bring an informed decision to the homeowner right meaning if they're in the market for a new roof and it doesn't mean through insurance it doesn't mean you know they they necessarily have damage it could be age and condition because we're moving into a world where the order your roof is the more likely it could have a loss right heavy rains could cause that roof to leak and so I want to create a platform with the tools that already have to us we have a measurement company that we can give property measurements for a roof within 12 hours to a consumer or a client and with that we have offered for an estimate to go out in order to give a range of pricing right contractors like

16:01to call it the good better and best there's a couple forms of it but I want to give them based on data that we can prove and the 20,000 plus projects we've done in over 30 different states we have real-time data that we can pull and say hey we know a roof can be done in this range to this range right meaning let's say 15,000 to 20,000 so the goal is to give the homeowner the power and knowledge that they know that okay their roof system if they are moving and they're selling their home and they want to understand their price or a storm came through and you know they've got roof damage they should know what their price range is this isn't to undercut a contractor's price and this isn't to give a false narrative if they are going through insurance with insurance company owes them it's supposed to give them a value range of what the market really has and that way when a contractor does go knock on their door if they are more expensive they're going to have the ability to say hey that estimate that you're presenting that you got on your own

17:06if you notice here it points out the line items or it points out certain bullet points on there that can change the price whether it's code requirements, manufacturer requirements because just because they have shingles on their roof today they might go out and upgrade their roof to our seat or seat or shake roof or tile roof whatever that roof system might be a more expensive roof system means it's going to be more price but the idea is to give everybody an average scope of price so they know and I know personally for me I've discussed this with my insurance broker and he really loved the idea because from an insurance standpoint it keeps people from having a false narrative of what they should be paid if it does go through insurance and it also keeps those contractors out that are going into a market and just charging you know charging an older couple 30 40 thousand dollars for a job that really should be 20 thousand just so that sales rep can get a little extra commission that that is really the goal of this it's not to take

18:08business away from anyone it's actually just to inform and help inform and educate the homeowner that there's a range and as long as they're within that range or near that range and if it's more than that range they have a reasoning why and they're not left with nobody right we we are independent that mindset we're not there selling our lead to contractor we're not giving this data away to anybody this is for the homeowner and the homeowner only you know Anthony what I really love about this new platform it educates the person who is buying and or paying for the service right this way they understand clearly right Anthony what is the range what are the scope or what it is to scope what are the measurements and then they could make an informed decision this is what it's all about if more people would understand that in business making informed decisions gathering data

19:12you know what Anthony this is something I think we should talk more can work in I know this is your expertise of course but in so many different industries I was talking to somebody who was getting a price on podcasting production and boy oh boy oh boy that person was getting just absolutely railroad it like so high so and she already signed the contract so nothing could be done about it but I'm like man if she would have had a place to go to get great information about what it should cost you for production from this range to this range she could have saved a lot of money so this is fantastic what you're doing right Anthony you're equipping the end user with that information and so here's my question Anthony I always tell people the most important factor when it comes to business is sharing your expertise right because there's three essence when it comes down to content on social media or this content in general right you have share your perspective

20:16you have set trying to set appointments or sales calls and sell where your offer is being sold quote unquote because of the expertise that you've been sharing within your constant at the beginning giving people excited right Anthony about that phone call or that sales call to be able to potentially buy your product so my question right Anthony comes to sharing your perspective right your expertise please share to our audience and talk many to people right Anthony that are Andy insurance business either contractors insurance companies or maybe potential end users what about your brand fusion claims consultants and your other platform why should they pick you over anybody else that's a great question um you know do I think I'm superior over the next person

21:16you know generally no um there are competitors of what would be deemed competitors of mine that I absolutely communicate with and work with because from me it it comes down to really my grandmother growing up she was one of those caring people I've ever just interacted with her last years that she was able to be moving in around she worked in the hospital volunteer and to deliver gifts from the gift shop and she was as somebody that always cared about others so for me I've always had that mindset is whether you're a competitor or whether you're a client and opportunity you know how can I make things better for everyone and so where I would separate myself is I'm thinking more about everyone than myself and I'm always thinking about everyone else before myself first and I think that's important in business is how can you really help everyone besides just yourself if I'm in it just for myself if it's just in it for my dollar

22:21how far would that go so I've spent my career building systems and processes for contractors in mine and adjusters in mine because I wanted to create something that I didn't see that really existed nobody really cared about everyone else I felt like everybody cared about something that didn't exist which was you know I thought this industry at one point was becoming more united and I've seen it more fracture than ever and I think that comes down to everybody's trying to build the one thing the one ultimate it's like trying to become the Elon Musk of our industry instead of just working together to say hey how can we make this industry thrive how can we find better ways and there's an attack you know on the contractor side I see a lot of attacks against insurance companies that they don't want to pay and they avoid you know covering things that should be covered you know that that perspective and it's just not true right there's bad on every side we can never

23:22eliminate all the bad but you know from where we've stood and from the people that have came and worked with me and for me I hate to say that people work for me I like to say people work with me everybody that has been here I have made it a goal that you got to have a purpose you got to have an enjoyment of why we're doing this and we've had it from home owners we've never even talked to we've gotten Christmas cards from and thank you letters from that we spent that time with the contractor to get whatever result even if that result was a no we at least kept things moving and where we're different from the next person we have an innovative mindset to solve problems that are not band-aids we want to put in a long-term solution the contractors I work with they may never use me again but if for for the impact I can make that is still being used I know there's plenty of our former contractors that we've worked with and contracts that I've had that still

24:23utilize the tools and the resources and processes we put in place and for me that's a win if people are still using something that you've made an impact on today that is a great thing and I compare to the sports world kids that I've coached kids that have had impacts on you know sometimes you don't see your impact until years later and in this industry I've seen that happen where I've come across a client I worked with years back still utilizing some of the tools and resources that we've implemented or taught them or really discussed with them and they're thriving and I like to see that that if they're thriving even if they're still not a client today that's a win for me so I'd say that that's what separates us as we think about the other person before we think about ourselves. Anthony great interview last question take 30 seconds or less to answer okay what is authenticity look like for you when no one is clapping for it. I would say again it comes down to

25:32seeing people thrive and seeing people successful even if you're not part of their circles still you are part of that circle that made them who they are you know people have made impacts and positive impacts of my life that they may not get credit every day but they they definitely see it right just like your parents you know they they see the things that they've built you as a character or as a person and you know our goal is to make sure that our kids are better versions of us. Anthony fantastic how can our global audience get in touch with you. Oh they can find me on LinkedIn they can find me on Facebook but our main page fusion tpa.com is a direct access to us and from there you know that can lead them to or one click scoop page for the end consumer or for the contractors that want to want to see a change in this industry you know that this is a pathway to do so. Ladies and gentlemen please go and check out Anthony's

26:37website connect with him on LinkedIn Facebook we want to thank fusion claims consultants for sponsoring this amazing episode and the authentic tip of this great interview as you heard Anthony say when you go into business just in life in general making about other people making about them over you it reminds me of the gym wrong quote if you help enough people get what they want you usually end up getting what you want. Again my name is Marcus Alden I'm the host of the Get Offensive with Marcus Show. Thanks for tuning in have a fantastic day.