How to be the #1 gym in your city

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) to discuss his latest book and how it can help gym owners dominate their local market.

Grab your copy here: https://a.co/d/6lbez7C

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🔥 Show Notes:

(00:00) Introducing Jon

(1:12) What is The Obvious Choice?

(6:32) Human Optimized Marketing System (HOMS)

(8:43) Growing a gym management software business

(11:55) How to become better at marketing

(19:49) Run a successful gym with Kilo (visit https://usekilo.com/)

(22:41) Leapfrog skills and leapfrog learning

(31:55) Hiring and incentivizing employees

(39:34) Copywriting vs. Business writing

(43:03) Where to go if you want to find Jon